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~subject:"Management-Informationssystem"
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Management-Informationssystem
Theorie
49
Theory
48
Spieltheorie
20
Verhandlungen
19
Game theory
18
Marketing
18
Negotiations
18
Bargaining theory
17
Verhandlungstheorie
17
B-to-B-Marketing
14
Business-to-business marketing
14
Marketingtheorie
11
USA
11
Consumer behaviour
10
Decision
10
Entscheidung
10
Incomplete information
10
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10
Konsumentenverhalten
10
Marketing management
10
Marketing theory
10
Marketingmanagement
10
Competition
9
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9
Unvollkommene Information
9
Wettbewerb
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8
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8
Entscheidungstheorie
7
Lieferantenmanagement
7
Management information system
7
Social network
7
Soziales Netzwerk
7
Supplier relationship management
7
Business network
6
Innovation diffusion
6
Innovationsdiffusion
6
Marktforschung
6
Unternehmensnetzwerk
6
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Lilien, Gary L.
6
Rangaswamy, Arvind
2
Bruggen, Gerrit van
1
Chatterjee, Kalyan
1
Choffray, Jean-Marie
1
De Bruyn, Arnaud
1
Kayande, Ujwal
1
Kotler, Philip
1
Moorthy, K. S.
1
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1
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ERIM report series research in management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Prentice-Hall International editions
1
The handbook of marketing research : uses, misuses, and future advances
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ECONIS (ZBW)
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1
Bridging the academic-practitioner divide in marketing decision models
Lilien, Gary L.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 196-210
Persistent link: https://www.econbiz.de/10009270883
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2
Focussed issue on group decision and negotiation
Chatterjee, Kalyan
(
contributor
)
- In:
Management science : journal of the Institute for …
37
(
1991
)
10
,
pp. 1219-1362
Persistent link: https://www.econbiz.de/10001114629
Saved in:
3
Marketing models
Lilien, Gary L.
;
Kotler, Philip
;
Moorthy, K. S.
-
1992
Persistent link: https://www.econbiz.de/10000841025
Saved in:
4
A decision-support system for evaluating sales prospects and launch strategies for new products
Choffray, Jean-Marie
- In:
Industrial marketing management : the international …
15
(
1986
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10001027950
Saved in:
5
Effective marketing science applications : insights from the ISMS-MSI Practice Prize finalist papers and projects
Lilien, Gary L.
;
Roberts, John H.
;
Shankar, Venkatesh
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 229-245
Persistent link: https://www.econbiz.de/10009736692
Saved in:
6
Marketing decision support models : the marketing engineering approach
Lilien, Gary L.
;
Rangaswamy, Arvind
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 230-254)
.
2006
Persistent link: https://www.econbiz.de/10003420120
Saved in:
7
The effect of feedback and learning on DSS evaluations
Kayande, Ujwal
;
De Bruyn, Arnaud
;
Lilien, Gary L.
; …
-
2006
Persistent link: https://www.econbiz.de/10003265622
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