Building on 78 face-to-face interviews with managers from the marketing-sales-finance triangle (MSF-triangle), Dirk … Weissbrich identifies and describes eight key interaction fields and decision areas. Dr. Dirk Weissbrich finished his doctoral … work together in organizations. Building on 78 face-to-face interviews with managers from all three functions, Dirk …

When do executives get involved in the decision process? -- A brave new world for sales and marketing -- Understanding …