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Manufacturing industries
Beziehungsmarketing
8
Relationship marketing
8
Marketing management
7
Marketingmanagement
7
Consumer behaviour
6
Firm performance
6
Unternehmenserfolg
6
Sales promotion
5
Konsumentenverhalten
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Marketing
4
Salespeople
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Verkaufsförderung
4
Verkaufspersonal
4
Brand management
3
Business ethics
3
Competitive advantage
3
Ethics
3
Ethik
3
Markenführung
3
Resource-based view
3
Ressourcenorientierter Ansatz
3
Selling
3
Unternehmensethik
3
Verkauf
3
Brand image
2
Consumer ethical intention
2
Consumer ethical judgment
2
Consumer ethics
2
Corporate culture
2
Customer satisfaction
2
Industrie
2
Kundenzufriedenheit
2
Markenimage
2
Service quality
2
Strategic management
2
Strategisches Management
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Students
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Unethical consumer
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Vorhies, Douglas W.
2
Harker, Michael
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Katsikeas, Constantine S.
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Morgan, Neil A.
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Rao, C. P.
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Journal of the Academy of Marketing Science
1
Marketing strategy processes and tools
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ECONIS (ZBW)
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The capabilities and performance advantages of market-driven firms
Vorhies, Douglas W.
;
Harker, Michael
;
Rao, C. P.
-
2009
Persistent link: https://www.econbiz.de/10003836043
Saved in:
2
Export marketing strategy implementation, export marketing capabilities, and export venture performance
Morgan, Neil A.
;
Katsikeas, Constantine S.
;
Vorhies, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10009524891
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