Huan, Guo; Brooksbank, Roger; Taylor, David; Babbis, … - In: Asia Pacific Journal of Marketing and Logistics 20 (2008) 3, pp. 276-288
Purpose – This article aims to examine the extent to which Western World “textbook” strategic marketing is being practised within Chinese manufacturing companies as well as its contribution to competitive success. Design/methodology/approach – Data were collected by means of a...