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~subject:"Manufacturing industries"
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Manufacturing industries
Bundling strategy
34
Leistungsbündel
34
Services
26
Dienstleistung
25
Dienstleistungssektor
25
Service industry
25
Value creation
22
Betriebliche Wertschöpfung
21
Beziehungsmarketing
20
Relationship marketing
20
Dienstleistungsqualität
19
Service quality
19
B-to-B-Marketing
18
Business-to-business marketing
18
Innovation
17
Service innovation
17
Business model
16
Geschäftsmodell
16
Customer integration
15
Kundenintegration
15
Lieferantenmanagement
15
Supplier relationship management
15
Service-dominant logic
13
Dienstleistungsinnovation
12
Industrie
12
Innovation management
12
Innovationsmanagement
12
Service-Dominant Logic
12
Business services
11
Consumer behaviour
11
Konsumentenverhalten
11
Servitization
11
Digitization
10
Organisatorischer Wandel
10
Organizational change
10
Unternehmensdienstleistung
10
Customer satisfaction
9
Dienstleistungsmanagement
9
Digitalisierung
9
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English
12
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Kowalkowski, Christian
12
Kindström, Daniel
5
Biggemann, Sergio
2
Brege, Staffan
2
Gebauer, Heiko
2
Nordin, Fredrik
2
Raddats, Chris
2
Adrodegari, Federico
1
Alejandro, Thomas Brashear
1
Benedettini, Ornella
1
Brehmer, Per-Olof
1
Burton, Jamie
1
Maley, Jane
1
Paiola, Marco
1
Rapaccini, Mario
1
Rehme, Jakob
1
Saccani, Nicola
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Windahl, Charlotta
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Industrial marketing management : the international journal for industrial and high-tech firms
3
The journal of business & industrial marketing
2
Asia Pacific journal of marketing and logistics
1
International journal of services technology and management
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of service management
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ECONIS (ZBW)
12
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1
The service function as a holistic management concept
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
26
(
2011
)
7
,
pp. 484-492
Persistent link: https://www.econbiz.de/10009410789
Saved in:
2
Outsourcing maintenance in complex process industries : managing firm capabilities in lock-in effect
Maley, Jane
;
Kowalkowski, Christian
;
Brege, Staffan
; …
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
5
,
pp. 801-825
Persistent link: https://www.econbiz.de/10011478852
Saved in:
3
What service transition? : rethinking established assumptions about manufacturers' service-led growth strategies
Kowalkowski, Christian
;
Windahl, Charlotta
;
Kindström, …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 59-69
Persistent link: https://www.econbiz.de/10010530577
Saved in:
4
Servitization : a contemporary thematic review of four major research streams
Raddats, Chris
;
Kowalkowski, Christian
;
Benedettini, Ornella
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 207-223
Persistent link: https://www.econbiz.de/10012146625
Saved in:
5
Visualizing the value of service-based offerings : empirical findings from the manufacturing industry
Kindström, Daniel
;
Kowalkowski, Christian
;
Nordin, Fredrik
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 538-546
Persistent link: https://www.econbiz.de/10009672498
Saved in:
6
Service infusion as agile incrementalism in action
Kowalkowski, Christian
;
Kindström, Daniel
;
Alejandro, …
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 765-772
Persistent link: https://www.econbiz.de/10009552507
Saved in:
7
A reconceptualization of manufacturers' service strategies
Raddats, Chris
;
Kowalkowski, Christian
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10010343529
Saved in:
8
The risks of providing services : differential risk effects of the service-development strategies of customisation, bundling, and range
Nordin, Fredrik
;
Kindström, Daniel
;
Kowalkowski, Christian
- In:
Journal of service management
22
(
2011
)
3
,
pp. 390-408
Persistent link: https://www.econbiz.de/10009239535
Saved in:
9
Managing industrial service offerings : requirements on content and processes
Kowalkowski, Christian
;
Brehmer, Per-Olof
;
Kindström, …
- In:
International journal of services technology and management
11
(
2009
)
1
,
pp. 42-63
Persistent link: https://www.econbiz.de/10003848964
Saved in:
10
Navigating disruptive crises through service-led growth : the impact of COVID-19 on Italian manufacturing firms
Rapaccini, Mario
;
Saccani, Nicola
;
Kowalkowski, Christian
; …
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 225-237
Persistent link: https://www.econbiz.de/10012285359
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