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Marketing innovation influences on market and customer related performances : evidences of Korean manufacturing companies
Lee, Tong-Keun; Yu, Cheon; Dong, Xiaoxu; Yun Seop Hwang - In: Global business and finance review 21 (2016) 1, pp. 109-127
The marketing related literatures emphasize the key role of marketing for companies performances. However, not much … attention has been paid to marketing innovations and their performances. Focusing on 2,149 Korean manufacturing companies, this … paper examines the factors that influence companies' marketing innovation decisions and marketing performances by using the …
Persistent link: https://www.econbiz.de/10011523605
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The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří; Karlíček, Miroslav; Mochtak, Michal - In: Journal of strategic marketing 32 (2024) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
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Market orientation and marketing innovation activities in the Czech manufacturing sector
Vokoun, Marek; Píchová, Romana - In: International Journal of Financial Studies : open … 8 (2020) 1/10, pp. 1-9
prevailing organization's market orientation and marketing innovation activities. The sample of organizations consists of … and imports to GDP. This paper evaluates four types of marketing innovation activities (design, pricing, placing and … promotion methods) at the enterprise level as a factor of marketing capability. The analyzed sample consists of observations …
Persistent link: https://www.econbiz.de/10012168964
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The relations between innovativeness, market orientation and success among industrial firms in Poland
Łobos, Krzysztof; Szewczyk, Mirosława - In: Argumenta oeconomica 40 (2018) 1, pp. 275-298
Persistent link: https://www.econbiz.de/10012284744
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Product development capabilities : exploring mediating and moderating links between international product adaptation and industrial manufacturers' business performance
Bauer, Katharina; Krinner, Stephanie; Helm, Roland; … - In: International journal of innovation management 24 (2020) 7, pp. 2050084-1-2050084-37
Persistent link: https://www.econbiz.de/10012271611
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Achieving superior financial performance in China : differentiation, cost leadership, or both?
Li, Caroline Bingxin; Li, Julie Juan - In: Journal of international marketing 16 (2008) 3, pp. 1-22
Persistent link: https://www.econbiz.de/10003766118
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Market orientation in Nigerian manufacturing companies
Osuagwu, Linus; Obaji, Rita - In: International business and economics research journal 8 (2009) 9, pp. 67-72
Persistent link: https://www.econbiz.de/10003893496
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Strategic risk-taking propensity: the role of ethical climate and marketing output control
Saini, Amit; Martin, Kelly D. - In: Journal of business ethics : JOBE 90 (2009) 4, pp. 593-606
Persistent link: https://www.econbiz.de/10003963091
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Strategic orientations and export market success of manaufacturing firms : the role of market portfolio diversity
Sørensen, Hans Eibe; Koed Madsen, Tage - In: International marketing review 29 (2012) 4, pp. 424-441
Persistent link: https://www.econbiz.de/10009661269
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Knowledge management and the roles it plays in achieving superior performance
Delbaere, Marjorie; Zhang, David Di; Bruning, Edward R.; … - In: Knowledge management and competitive advantage : issues …, (pp. 90-108). 2014
Persistent link: https://www.econbiz.de/10010196859