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The marketing advantages of strong brands
Hoeffler, Steve; Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784505
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Dimensions of brand personality
Aaker, Jennifer - 2009
Persistent link: https://www.econbiz.de/10003784566
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A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.; Siguaw, Judy A.; Mattila, Anna S. - 2009
Persistent link: https://www.econbiz.de/10003784573
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Why brands grow
Baldinger, Allan L.; Blair, Edward; Echambadi, Raj - 2009
Persistent link: https://www.econbiz.de/10003784822
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Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark - 2009
Persistent link: https://www.econbiz.de/10003793772
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The uses of marketing theory : constructs, research propositions, and managerial implications
Cornelissen, Joep D.; Lock, Andrew - 2009
Persistent link: https://www.econbiz.de/10003793810
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The role of research in marketing management
Roberts, Harry V. - 2009
Persistent link: https://www.econbiz.de/10003794189
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The significance of statistical significance tests in marketing research
Sawyer, Alan G.; Peter, Jerome Paul - 2009
Persistent link: https://www.econbiz.de/10003794414
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The multivariate revolution in marketing research
Sheth, Jagdish N. - 2009
Persistent link: https://www.econbiz.de/10003794433