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Markenkult : wie Waren zu Ikonen werden
Horx, Matthias (contributor); Wippermann, Peter (contributor) - 1995
Persistent link: https://www.econbiz.de/10000903778
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The corporate brand
Ind, Nicholas - 1997
Persistent link: https://www.econbiz.de/10000621513
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Handelsmarkenmanagement
Dumke, Stephan - 1996
Persistent link: https://www.econbiz.de/10000562117
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Jugendliche als Zielgruppe : Bedeutung jugendlicher Kunden für das Marketing
Diekhof, Andrea - 1999
Persistent link: https://www.econbiz.de/10001381954
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Menschen und Marken - neue Konzepte in der Betrachtung
Spandl, Torsten (ed.); Zwecker, Christof (ed.) - 2016
Persistent link: https://www.econbiz.de/10011418300
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3rd ed
Persistent link: https://www.econbiz.de/10011479597
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The brand marketing book : creating, managing, and extending the value of your brand
Marconi, Joe - 2000
into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand … marketing -- Brand marketing : today and tomorrow …Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today …
Persistent link: https://www.econbiz.de/10011479614
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Markenkommunikation 2.0 : die Vermittlung emotionaler Marken-Erlebnisse im Web 2.0
Fauser, Simon Georg; Lenhard, Eleonore - 2016
Persistent link: https://www.econbiz.de/10011484955
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Handbook of research on strategic retailing of private label products in a recovering economy
Gómez-Suárez, Mónica (ed.);  … - 2016
labels in specific markets -- Fair trade and innovation in the shopping channel : NGOs'marketing strategies as retailers of …
Persistent link: https://www.econbiz.de/10011485739