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The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan; Minor, Michael - In: International journal of electronic marketing and … 6 (2014) 1, pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
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Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of product & brand management 23 (2014) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
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My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike; Rump, Markus; Decker, Reinhold - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
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Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer - In: International journal of business innovation and … 28 (2022) 2, pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
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Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.; Donthu, Naveen; Kumar, V. - In: Journal of marketing research : JMR 53 (2016) 2, pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
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Brand experimental value versus brand functional value : which matters more for the brand?
Delgado-Ballester, Elena; Fernandez Sabiote, Estela - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1857-1879
Persistent link: https://www.econbiz.de/10011449327
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Send-for-review decisions, brand equity, and pricing
Qiu, Chun; Popkowski Leszczyc, Peter T. L. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 145-165
Persistent link: https://www.econbiz.de/10011453291
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Consumer-based determinants of brand love and its consequences : a quantitative research
Garg, Ruchi; Mukherjee, Jaydeep; Biswas, Soumendu - In: International journal of business and emerging markets … 11 (2019) 2, pp. 122-143
Persistent link: https://www.econbiz.de/10012135583
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Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay; İpek, İlayda; Bayraktaroğlu, Gül - In: Journal of marketing communications 24 (2018) 8, pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
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Face gain and face loss in restaurant consumers' brand advocate behaviors
Huang, Yu-Shan Sandy; Wang, Yao-Chin; Kuo, Pei-Jou - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 3, pp. 395-415
Persistent link: https://www.econbiz.de/10011997338