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Markenartikel
Konsumentenverhalten
79,123
Consumer behaviour
78,690
Einzelhandel
17,626
Retail trade
14,722
Theorie
10,589
Theory
10,399
Beziehungsmarketing
9,470
Relationship marketing
9,454
Markenführung
7,601
Brand management
7,598
Markenimage
6,590
Brand image
6,562
Online-Handel
6,033
Online retailing
6,016
Deutschland
5,795
USA
5,579
Kundenzufriedenheit
5,548
Customer satisfaction
5,543
United States
5,292
Germany
4,827
Social Web
4,641
Social web
4,639
Online-Marketing
4,463
Dienstleistungsqualität
4,438
Internet marketing
4,434
Service quality
4,433
Brand
4,339
Electronic Commerce
4,242
E-commerce
4,068
Werbewirkung
3,591
Verbraucherverhalten
3,567
Advertising effects
3,553
Experiment
3,363
Preismanagement
3,349
Pricing strategy
3,343
Emotion
3,160
Werbung
3,028
Advertising
2,957
Privater Konsum
2,862
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Undetermined
2,065
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653
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Article
3,473
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872
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2
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3,191
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3,191
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166
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143
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128
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107
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44
Konferenzbeitrag
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Reprint
39
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31
Sammelwerk
31
Bibliografie enthalten
22
Bibliography included
22
Aufsatzsammlung
13
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8
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8
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8
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8
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4
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3
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3
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2
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8
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Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fournier, Susan
16
Hildebrandt, Lutz
16
Fetscherin, Marc
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Baumgartner, Bernhard
11
Bronnenberg, Bart J.
11
Huber, Frank
11
Veloutsou, Cleopatra
11
Boztuğ, Yasemin
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Khan, Imran
10
Sharp, Byron
10
Ailawadi, Kusum L.
9
Bagozzi, Richard P.
9
De Chernatony, Leslie
9
Gómez-Suárez, Mónica
9
Han, Heesup
9
Herrmann, Andreas
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Paap, Richard
9
Park, C. Whan
9
Sreejesh, S.
9
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Springer Fachmedien Wiesbaden
5
Information Resources Management Association
4
National Bureau of Economic Research
4
Verlag Dr. Kovač
3
Europäische Kommission
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Harvard Graduate School of Business Administration
1
Hessische Landesanstalt für Privaten Rundfunk <Kassel>
1
Hochschule Offenburg
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
New York University / Institute of Retail Management
1
Peter Lang AG
1
Retail Research Society
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Duisburg <1980-2002>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
229
The journal of brand management : an international journal
185
The journal of product & brand management
171
Journal of retailing and consumer services
150
Psychology & marketing
63
European journal of marketing : EJM
46
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Journal of marketing communications
30
Journal of strategic marketing
30
Marketing intelligence & planning
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Journal of marketing
23
Journal of promotion management : JPM
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
22
International journal of market research : JMRS ; the journal of the Market Research Society
22
International marketing review
22
Journal of retailing
22
The IUP journal of brand management : IJBRM
22
SpringerLink / Bücher
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of international marketing
20
European journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
19
International journal of retail & distribution management
18
Journal of marketing management : MM
18
Global business review
17
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ECONIS (ZBW)
4,315
USB Cologne (EcoSocSci)
23
EconStor
8
OLC EcoSci
1
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Handel i jego rozkwit po roku 1989
Waliczek, Ewa
-
2019
Persistent link: https://www.econbiz.de/10012201876
Saved in:
2
Einkaufsstättenprofilierung durch Handelsmarkenware des Lebensmitteleinzelhandels : ein gedächtnispsychologischer Erklärungsansatz
Siemer, Silke
-
1999
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10001370962
Saved in:
3
The hidden agenda : emotions in grocery shopping
Spanjaard, Daniela
;
Freeman, Lynne
- In:
The international review of retail, distribution and …
22
(
2012
)
5
,
pp. 439-457
Persistent link: https://www.econbiz.de/10009690957
Saved in:
4
Profiling consumers of private label brands in virtual retail environment : a cluster analytic approach
Kumar, Sumit
;
Chandra, Bibhas
- In:
International journal of electronic marketing and …
10
(
2019
)
1
,
pp. 26-44
Persistent link: https://www.econbiz.de/10012036980
Saved in:
5
How individual value structures shape smart shopping experience and brand choices : an international perspective
Gómez-Suárez, Mónica
;
Quiñones, Myriam
;
Yagüe …
- In:
European journal of international management : EJIM
13
(
2019
)
4
,
pp. 515-532
Persistent link: https://www.econbiz.de/10012065239
Saved in:
6
Unravelling the brand "Patanjali" : study of a flourishing Ayurvedic brand in India
Ahuja, Yukti
;
Shekhar, Shashi
;
Sharma, Jigyasa
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012168639
Saved in:
7
Why store brand penetration varies by retailer
Dhar, Sanjay K.
;
Hoch, Stephen J.
-
1997
Persistent link: https://www.econbiz.de/10000988118
Saved in:
8
Consumer willingness to pay for local designations : brand effects and heterogeneity at the retail level
Bosworth, Ryan C.
;
Bailey, DeeVon
;
Curtis, Kynda R.
- In:
Journal of food products marketing
21
(
2015
)
3
,
pp. 274-292
Persistent link: https://www.econbiz.de/10011432236
Saved in:
9
Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
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10
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
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