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Markenartikel
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Nachhaltige Entwicklung
48,259
Sustainable development
47,936
Nachhaltigkeit
22,201
Sustainability
17,495
Theorie
14,790
Theory
14,460
Welt
10,620
World
10,530
Beziehungsmarketing
8,799
Relationship marketing
8,791
Corporate Social Responsibility
8,380
Corporate social responsibility
8,282
Deutschland
8,240
Markenführung
7,519
Brand management
7,515
Germany
7,475
Markenimage
6,562
Brand image
6,538
USA
6,438
United States
6,158
Online-Handel
5,438
Online retailing
5,425
Customer satisfaction
5,409
Kundenzufriedenheit
5,409
sustainable development
4,953
Social Web
4,687
Social web
4,685
Umweltpolitik
4,555
Environmental management
4,418
Umweltmanagement
4,399
Online-Marketing
4,387
Internet marketing
4,364
Dienstleistungsqualität
4,313
Service quality
4,310
Brand
4,246
Einzelhandel
4,192
Innovation
4,173
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2,036
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636
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826
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2
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130
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119
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112
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99
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42
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42
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38
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27
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Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fournier, Susan
16
Hildebrandt, Lutz
16
Fetscherin, Marc
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Baumgartner, Bernhard
11
Bronnenberg, Bart J.
11
Huber, Frank
11
Veloutsou, Cleopatra
11
Boztuğ, Yasemin
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Sharp, Byron
10
Bagozzi, Richard P.
9
De Chernatony, Leslie
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Paap, Richard
9
Park, C. Whan
9
Sreejesh, S.
9
Thomson, Matthew
9
Trinh, Giang
9
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Springer Fachmedien Wiesbaden
6
Information Resources Management Association
4
National Bureau of Economic Research
4
NetLibrary, Inc
3
Verlag Dr. Kovač
3
Europäische Kommission
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Hessische Landesanstalt für Privaten Rundfunk <Kassel>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Programmleitung Nationales Forschungsprogramm Landschaften und Lebensräume der Alpen
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
228
The journal of brand management : an international journal
190
The journal of product & brand management
171
Journal of retailing and consumer services
147
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Journal of marketing communications
30
Journal of strategic marketing
30
Marketing intelligence & planning
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of marketing
23
Journal of promotion management : JPM
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
22
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
SpringerLink / Bücher
20
European journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of retailing
19
Journal of marketing management : MM
18
Global business review
17
International journal of market research
17
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ECONIS (ZBW)
4,210
USB Cologne (EcoSocSci)
21
EconStor
8
OLC EcoSci
1
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1
Don't put all your green eggs in one basket : examining environmentally friendly sub-branding strategies
Koo, Jayoung
;
Loken, Barbara
- In:
Business ethics, the environment & responsibility
31
(
2022
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012795278
Saved in:
2
The influence of greenwashing practices on brand attitude : a multidimensional consumer analysis in Germany
Bladt, Daniel
;
Capelleveen, Guido van
;
Yazan, Devrim Murat
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 597-625
Persistent link: https://www.econbiz.de/10014467303
Saved in:
3
Green pride in sustainable versus premium brand decisions
Maior, Cecilia Souto
;
Mantovani, Danielle
;
Pinto, Diego …
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 821-836
Persistent link: https://www.econbiz.de/10013393563
Saved in:
4
The paradox of 'green to be seen' : green high-status shoppers excessively use (branded) shopping bags
Wal, Arianne J. van der
;
Horen, Femke van
;
Grinstein, Amir
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 216-219
Persistent link: https://www.econbiz.de/10011490899
Saved in:
5
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
6
Green Brand as a New Pattern of Energy-Efficient Consumption
Chygryn, Olena
;
Kuzior, Aleksandra
;
Olefirenko, Oleg
; …
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
3
,
pp. 78-87
Persistent link: https://www.econbiz.de/10013490931
Saved in:
7
The behavioral economics of consumer brand choice : establishing a methodology
Foxall, Gordon R.
;
Schrezenmaier, Teresa C.
- In:
Journal of economic psychology : research in economic …
24
(
2003
)
5
,
pp. 675-695
Persistent link: https://www.econbiz.de/10001800940
Saved in:
8
Die Auswirkungen der Datenaufbereitung in Markenwahlmodellen : eine empirische Untersuchung
Blanke, Hendrik
-
2017
Persistent link: https://www.econbiz.de/10011671834
Saved in:
9
Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
10
Antecedents of green brand equity : an integrated approach
Pui Fong Ng
;
Butt, Muhammad Mohsin
;
Kok Wei Khong
;
Fon …
- In:
Journal of business ethics : JOBE
121
(
2014
)
2
,
pp. 203-215
Persistent link: https://www.econbiz.de/10010363440
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