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Markenartikel
Konsumentenverhalten
78,418
Consumer behaviour
78,412
Soziologie
15,375
Theorie
10,088
Theory
9,960
Beziehungsmarketing
8,715
Relationship marketing
8,712
Markenführung
7,323
Brand management
7,322
Markenimage
6,502
Brand image
6,479
Online retailing
5,370
Online-Handel
5,369
Customer satisfaction
5,345
Kundenzufriedenheit
5,344
USA
5,124
Deutschland
4,810
United States
4,655
Social Web
4,547
Social web
4,547
Online-Marketing
4,319
Internet marketing
4,298
Dienstleistungsqualität
4,246
Service quality
4,246
Brand
4,206
Einzelhandel
4,074
Retail trade
4,004
Verbraucherverhalten
3,894
Germany
3,883
Werbewirkung
3,526
Electronic Commerce
3,503
Advertising effects
3,499
E-commerce
3,382
Experiment
3,318
Emotion
3,134
Sociology
3,066
Werbung
2,919
Advertising
2,847
Private consumption
2,827
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Online availability
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Undetermined
2,018
Free
621
Type of publication
All
Article
3,386
Book / Working Paper
815
Journal
2
Type of publication (narrower categories)
All
Article in journal
3,122
Aufsatz in Zeitschrift
3,122
Aufsatz im Buch
256
Book section
256
Graue Literatur
149
Non-commercial literature
149
Hochschulschrift
130
Arbeitspapier
112
Working Paper
112
Thesis
99
Conference paper
40
Konferenzbeitrag
40
Reprint
38
Collection of articles of several authors
28
Sammelwerk
28
Bibliografie enthalten
14
Bibliography included
14
Aufsatzsammlung
11
Dissertation u.a. Prüfungsschriften
9
Case study
8
Fallstudie
8
Konferenzschrift
7
Collection of articles written by one author
4
Conference proceedings
4
Sammlung
4
Glossar enthalten
3
Glossary included
3
Amtsdruckschrift
2
Festschrift
2
Government document
2
Lehrbuch
2
Beispielsammlung
1
Bibliographie
1
Fallstudiensammlung
1
Interview
1
Mehrbändiges Werk
1
Mikroform
1
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1
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1
Statistik
1
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English
3,968
German
223
French
7
Polish
3
Undetermined
2
Arabic
1
Dutch
1
Russian
1
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Author
All
Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fournier, Susan
16
Fetscherin, Marc
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hildebrandt, Lutz
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Bronnenberg, Bart J.
11
Huber, Frank
11
Veloutsou, Cleopatra
11
Baumgartner, Bernhard
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Sharp, Byron
10
Bagozzi, Richard P.
9
Boztuğ, Yasemin
9
De Chernatony, Leslie
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Park, C. Whan
9
Sreejesh, S.
9
Thomson, Matthew
9
Trinh, Giang
9
Usman, Osly
9
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Institution
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Information Resources Management Association
4
National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
4
Verlag Dr. Kovač
3
Europäische Kommission
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Hessische Landesanstalt für Privaten Rundfunk <Kassel>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Published in...
All
Journal of business research : JBR
228
The journal of brand management : an international journal
184
The journal of product & brand management
170
Journal of retailing and consumer services
147
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Journal of marketing communications
30
Journal of strategic marketing
30
Marketing intelligence & planning
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of promotion management : JPM
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
22
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of marketing
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
SpringerLink / Bücher
20
European journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of retailing
19
Journal of marketing management : MM
18
Global business review
17
International journal of market research
17
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Source
All
ECONIS (ZBW)
4,173
USB Cologne (EcoSocSci)
29
USB Cologne (business full texts)
1
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1
Peer pressure and poverty : exploring fashion brands and consumption symbolism among children of the "British poor"
Elliott, Richard
;
Leonard, Clare
-
2009
Persistent link: https://www.econbiz.de/10003785641
Saved in:
2
Die Produktmarke aus soziologischer Perspektive : eine Studie zum Konsumentenvertrauen
Hoppert, Kristin
-
2007
Persistent link: https://www.econbiz.de/10004477027
Saved in:
3
Social networks : neue Dimensionen der Markenführung
Reigber, Dieter
(
ed.
)
-
1993
Persistent link: https://www.econbiz.de/10014009151
Saved in:
4
Markensoziologische Werbung : eine Analyse der ökonomischen Funktionen kultureller Resonanzfelder
Errichiello, Oliver Carlo
-
2013
-
1., neue Ausg.
Persistent link: https://www.econbiz.de/10009706984
Saved in:
5
Szenen statt Zielgruppen : vom Produkt zum Kult ; die Praxis der Interfusion
Gerken, Gerd
(
ed.
);
Gerken, Gerd
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10012878012
Saved in:
6
Markensoziologische Werbung : Eine Analyse der ökonomischen Funktionen kultureller Resonanzfelder
Errichiello, Oliver Carlo
-
2013
Soziologie
und Psychologie · Marketing- und Vertriebsverantwortliche Der Autor Oliver Carlo Errichiello promovierte bei Prof. Dr …
Persistent link: https://www.econbiz.de/10014016359
Saved in:
7
Die magische Gestalt : die Marke im Zeitalter der Massenware
Brandmeyer, Klaus
-
1991
Persistent link: https://www.econbiz.de/10014004313
Saved in:
8
Bedeutung der Produktverpackung für die Markenpräferenz im Kontext internationaler Markenführung in der FMCG-Branche
Ahlert, Dieter
;
Berentzen, Johannes
;
Ommen, Nils
-
Institut für Handelsmanagement und Netzwerkmarketing …
Persistent link: https://www.econbiz.de/10005856950
Saved in:
9
Interbrand choice, strategy, and bilateral market power
Porter, Michael E.
-
1976
Persistent link: https://www.econbiz.de/10000051072
Saved in:
10
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
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