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Markenloyalität durch persönliche Kommunikation : eine dyadische Analyse von Verkäufer-Kunden-Interaktionen am Beispiel der Marke BMW

Brexendorf, Tim Oliver - 2010 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003927090

Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture

Brexendorf, Tim Oliver; Keller, Kevin Lane - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1530-1551

Persistent link: https://www.econbiz.de/10011755173

The impact of sales encounters on brand loyalty

Brexendorf, Tim Oliver; Lennerts, Silke; Tomczak, Torsten; … - In: Journal of business research : JBR 63 (2010) 11, pp. 1148-1155

Persistent link: https://www.econbiz.de/10008696684

Markenführung - das Verkaufsgespräch prägt die Markenloyalität

Brexendorf, Tim Oliver; Lennerts, Silke; Tomczak, Torsten - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 3, pp. 44-47

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Advances in Luxury Brand Management

Kapferer, Jean-Noel (ed.); Kernstock, Joachim (ed.); … - 2017

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the...

Persistent link: https://www.econbiz.de/10012396542

Advances in luxury brand management

Kapferer, Jean-Noël (ed.); Kernstock, Joachim (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011639311