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Investigating the types of value and cost of green brands : proposition of a conceptual framework
Papista, Erifili; Krystallis, Athanasios - In: Journal of business ethics : JOBE 115 (2013) 1, pp. 75-92
Persistent link: https://www.econbiz.de/10009785879
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Aesthetic or self-expressiveness? : linking brand logo benefits, brand stereotypes and relationship quality
Japutra, Arnold; Molinillo, Sebastian; Wang, Shasha - In: Journal of retailing and consumer services 44 (2018), pp. 191-200
Persistent link: https://www.econbiz.de/10011904384
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Engagement, participation, and relationship quality in the context of co-creation in brand communities
Haverila, Matti; Haverila, Kai; McLaughlin, Caitlin; … - In: Journal of marketing analytics : JMA 10 (2022) 3, pp. 232-249
Persistent link: https://www.econbiz.de/10013390746
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Brand betrayal and moral judgment : consumers' responses to M&A of local foodservice brands
Yu, Heyao; Legendre, Tiffany S.; Jung, InHaeng - In: International journal of contemporary hospitality management 34 (2022) 12, pp. 4592-4608
Persistent link: https://www.econbiz.de/10013455343
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Investigating the linkage between relationship quality dimensions, brand awareness, and brand image : an emerging African market perspective
Ledikwe, A.; Roberts-Lombard, M. - In: African journal of business and economic research : AJBER 17 (2022) 2, pp. 247-273
Persistent link: https://www.econbiz.de/10014326963
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How relationship quality drives knowledge sharing on Facebook brand pages
Siriluck Rotchanakitumnuai; Speece, Mark - In: Journal of international consumer marketing 35 (2023) 3, pp. 276-295
Persistent link: https://www.econbiz.de/10014321472
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Transforming customers into evangelists : influence of online brand experience on relationship quality and brand evangelism in the banking industry
Safeer, Asif Ali; Le Thanh Tiep - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 2947-2964
Persistent link: https://www.econbiz.de/10014486552
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Global brand strategy : unlocking branding potential across countries, cultures & markets
Van Gelder, Sicco - 2005
Persistent link: https://www.econbiz.de/10004861473
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Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun; He, Siying; Hu, Yanghong; Chen, Jiawen; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
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Relationship marketing and micro-retailer brand in traditional markets
Theerachun, Sanatcha; Speece, Mark; Zimmermann, Willi - In: Journal of international food & agribusiness marketing … 25 (2013) 3, pp. 242-266
Persistent link: https://www.econbiz.de/10009766697