//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The relqual scale: a measure o...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenartikel
Relationship marketing
25,943
Beziehungsmarketing
25,154
Consumer behaviour
8,778
Konsumentenverhalten
8,731
Customer satisfaction
5,359
Kundenzufriedenheit
5,307
Service quality
3,871
Dienstleistungsqualität
3,848
Brand management
2,537
Markenführung
2,533
Deutschland
2,237
Germany
2,221
Theory
2,212
Theorie
2,208
Lieferantenmanagement
2,173
Supplier relationship management
2,173
Social Web
1,989
Social web
1,989
Marketingmanagement
1,889
Marketing management
1,876
Brand image
1,861
Markenimage
1,857
Electronic Commerce
1,664
E-commerce
1,615
Online-Marketing
1,538
Internet marketing
1,530
Kundenwert
1,462
Customer value
1,438
Customer integration
1,428
Kundenintegration
1,428
Vertrauen
1,348
Confidence
1,346
Einzelhandel
1,317
Retail trade
1,311
Brand
1,258
Online retailing
1,207
Online-Handel
1,207
Customer service
1,127
Kundenservice
1,114
more ...
less ...
Online availability
All
Undetermined
696
Free
189
Type of publication
All
Article
1,070
Book / Working Paper
174
Type of publication (narrower categories)
All
Article in journal
1,010
Aufsatz in Zeitschrift
1,010
Aufsatz im Buch
62
Book section
62
Hochschulschrift
32
Thesis
25
Graue Literatur
20
Non-commercial literature
20
Arbeitspapier
11
Working Paper
11
Collection of articles of several authors
7
Conference paper
7
Konferenzbeitrag
7
Sammelwerk
7
Case study
6
Fallstudie
6
Reprint
6
Aufsatzsammlung
4
Bibliografie enthalten
4
Bibliography included
4
Bibliographie
1
Collection of articles written by one author
1
Conference proceedings
1
Fallstudiensammlung
1
Festschrift
1
Interview
1
Konferenzschrift
1
Sammlung
1
more ...
less ...
Language
All
English
1,176
German
68
Author
All
Fetscherin, Marc
13
Fournier, Susan
11
Loureiro, Sandra Maria Correia
10
Huber, Frank
9
Guzman, Francisco
8
Japutra, Arnold
8
Veloutsou, Cleopatra
8
Dawes, John
7
Khan, Imran
7
Thomson, Matthew
7
Augusto, Mário Gomes
6
Han, Heesup
6
Johnson, Lester W.
6
Kaufmann, Hans Rüdiger
6
Khamitov, Mansur
6
King, Ceridwyn
6
Kumar, Vikas
6
Leckie, Civilai
6
Sarkar, Abhigyan
6
Back, Ki-Joon
5
Ekinci, Yuksel
5
Fatma, Mobin
5
Gonçalves Filho, Cid
5
Sohail, M. Sadiq
5
Šerić, Maja
5
Abratt, Russell
4
Ahn, Jiseon
4
Bang, Nguyen
4
Brandão, Amélia Maria Pinto da Cunha
4
Bruhn, Manfred
4
Chrysochou, Polymeros
4
De Chernatony, Leslie
4
Eichen, Falko
4
Fudenberg, Drew
4
Gómez-Suárez, Mónica
4
Hildebrandt, Lutz
4
Huang, Chao-Chin
4
Hwang, Jinsoo
4
Kim, Jinkyung Jenny
4
Konrad, Kai A.
4
more ...
less ...
Institution
All
Edward Elgar Publishing
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft zur Erforschung des Markenwesens
1
Helmut-Schmidt-Universität
1
Markendialog <1, 1997, Frankfurt, Main>
1
Society for Consumer Psychology.
1
Published in...
All
Journal of business research : JBR
69
The journal of product & brand management
68
The journal of brand management : an international journal
64
Journal of retailing and consumer services
57
Marketing intelligence & planning
18
Psychology & marketing
18
Asia Pacific journal of marketing and logistics
15
International journal of hospitality management
15
Cogent business & management
14
Journal of strategic marketing
14
European journal of marketing : EJM
13
Journal of promotion management : innovations in planning and applied research
13
International journal of contemporary hospitality management
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of internet marketing and advertising : IJIMA
10
Journal of hospitality marketing & management
10
European journal of marketing
9
Global business review
9
International journal of market research
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
9
The journal of consumer marketing
9
Consumer-brand relationships : theory and practice
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail and distribution management
7
Journal of fashion marketing and management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing analytics : JMA
7
Journal of service management
7
Journal of international consumer marketing
6
Journal of marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
SpringerLink / Bücher
6
Business horizons
5
Consumer brand relationships : meaning, measuring, managing
5
International review on public and non-profit marketing
5
Journal of consumer marketing
5
Journal of consumer research : JCR ; an interdisciplinary journal
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
more ...
less ...
Source
All
ECONIS (ZBW)
1,241
USB Cologne (EcoSocSci)
3
Showing
1
-
10
of
1,244
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investigating the types of value and cost of green brands : proposition of a conceptual framework
Papista, Erifili
;
Krystallis, Athanasios
- In:
Journal of business ethics : JOBE
115
(
2013
)
1
,
pp. 75-92
Persistent link: https://www.econbiz.de/10009785879
Saved in:
2
Aesthetic or self-expressiveness? : linking brand logo benefits, brand stereotypes and relationship quality
Japutra, Arnold
;
Molinillo, Sebastian
;
Wang, Shasha
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 191-200
Persistent link: https://www.econbiz.de/10011904384
Saved in:
3
Engagement, participation, and relationship quality in the context of co-creation in brand communities
Haverila, Matti
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 232-249
Persistent link: https://www.econbiz.de/10013390746
Saved in:
4
Brand betrayal and moral judgment : consumers' responses to M&A of local foodservice brands
Yu, Heyao
;
Legendre, Tiffany S.
;
Jung, InHaeng
- In:
International journal of contemporary hospitality management
34
(
2022
)
12
,
pp. 4592-4608
Persistent link: https://www.econbiz.de/10013455343
Saved in:
5
Investigating the linkage between relationship quality dimensions, brand awareness, and brand image : an emerging African market perspective
Ledikwe, A.
;
Roberts-Lombard, M.
- In:
African journal of business and economic research : AJBER
17
(
2022
)
2
,
pp. 247-273
Persistent link: https://www.econbiz.de/10014326963
Saved in:
6
How relationship quality drives knowledge sharing on Facebook brand pages
Siriluck Rotchanakitumnuai
;
Speece, Mark
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 276-295
Persistent link: https://www.econbiz.de/10014321472
Saved in:
7
Transforming customers into evangelists : influence of online brand experience on relationship quality and brand evangelism in the banking industry
Safeer, Asif Ali
;
Le Thanh Tiep
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2947-2964
Persistent link: https://www.econbiz.de/10014486552
Saved in:
8
Global brand strategy : unlocking branding potential across countries, cultures & markets
Van Gelder, Sicco
-
2005
Persistent link: https://www.econbiz.de/10004861473
Saved in:
9
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
10
Relationship marketing and micro-retailer brand in traditional markets
Theerachun, Sanatcha
;
Speece, Mark
;
Zimmermann, Willi
- In:
Journal of international food & agribusiness marketing …
25
(
2013
)
3
,
pp. 242-266
Persistent link: https://www.econbiz.de/10009766697
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->