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Markenartikel
Beziehungsmarketing
25,014
Relationship marketing
25,014
Konsumentenverhalten
8,721
Consumer behaviour
8,718
Kundenzufriedenheit
5,313
Customer satisfaction
5,307
Verwaltungsreform
4,802
Dienstleistungsqualität
3,871
Service quality
3,871
Deutschland
3,576
Administrative reform
3,224
Germany
3,189
Brand management
2,528
Markenführung
2,528
Theorie
2,487
Theory
2,487
Lieferantenmanagement
2,171
Supplier relationship management
2,171
Social Web
1,985
Social web
1,985
Marketingmanagement
1,876
Markenimage
1,843
Brand image
1,841
Marketing management
1,839
Electronic Commerce
1,729
E-commerce
1,646
Online-Marketing
1,541
Internet marketing
1,522
Kundenorientierung
1,516
Kundenwert
1,470
Customer integration
1,468
Kundenintegration
1,468
Customer value
1,439
Vertrauen
1,347
Confidence
1,342
Einzelhandel
1,333
Retail trade
1,317
Brand
1,255
Online-Handel
1,207
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693
Free
187
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Article
1,065
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175
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Article in journal
1,005
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1,005
Aufsatz im Buch
62
Book section
62
Hochschulschrift
33
Thesis
25
Graue Literatur
21
Non-commercial literature
21
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11
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11
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7
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7
Conference paper
7
Fallstudie
7
Konferenzbeitrag
7
Sammelwerk
7
Reprint
6
Aufsatzsammlung
4
Bibliografie enthalten
4
Bibliography included
4
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1
Collection of articles written by one author
1
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1
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1
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English
1,171
German
69
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Fetscherin, Marc
13
Fournier, Susan
11
Loureiro, Sandra Maria Correia
10
Guzman, Francisco
8
Huber, Frank
8
Japutra, Arnold
8
Veloutsou, Cleopatra
8
Dawes, John
7
Khan, Imran
7
Thomson, Matthew
7
Augusto, Mário Gomes
6
Han, Heesup
6
Johnson, Lester W.
6
Kaufmann, Hans Rüdiger
6
Khamitov, Mansur
6
King, Ceridwyn
6
Kumar, Vikas
6
Leckie, Civilai
6
Sarkar, Abhigyan
6
Back, Ki-Joon
5
Ekinci, Yuksel
5
Fatma, Mobin
5
Gonçalves Filho, Cid
5
Sohail, M. Sadiq
5
Šerić, Maja
5
Abratt, Russell
4
Ahn, Jiseon
4
Bang, Nguyen
4
Brandão, Amélia Maria Pinto da Cunha
4
Bruhn, Manfred
4
Chrysochou, Polymeros
4
De Chernatony, Leslie
4
Eichen, Falko
4
Fudenberg, Drew
4
Gómez-Suárez, Mónica
4
Hildebrandt, Lutz
4
Huang, Chao-Chin
4
Hwang, Jinsoo
4
Kim, Jinkyung Jenny
4
Konrad, Kai A.
4
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Edward Elgar Publishing
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft zur Erforschung des Markenwesens
1
Helmut-Schmidt-Universität
1
Markendialog <1, 1997, Frankfurt, Main>
1
Society for Consumer Psychology.
1
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Journal of business research : JBR
69
The journal of product & brand management
68
The journal of brand management : an international journal
64
Journal of retailing and consumer services
57
Marketing intelligence & planning
18
Psychology & marketing
18
International journal of hospitality management
15
Asia Pacific journal of marketing and logistics
14
Cogent business & management
14
Journal of strategic marketing
14
European journal of marketing : EJM
13
Journal of promotion management : innovations in planning and applied research
13
International journal of contemporary hospitality management
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of internet marketing and advertising : IJIMA
10
Journal of hospitality marketing & management
10
Global business review
9
International journal of market research
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
9
The journal of consumer marketing
9
Consumer-brand relationships : theory and practice
8
European journal of marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail and distribution management
7
Journal of fashion marketing and management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing analytics : JMA
7
Journal of service management
7
Journal of international consumer marketing
6
Journal of marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
SpringerLink / Bücher
6
Business horizons
5
Consumer brand relationships : meaning, measuring, managing
5
International review on public and non-profit marketing
5
Journal of consumer marketing
5
Journal of consumer research : JCR ; an interdisciplinary journal
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
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ECONIS (ZBW)
1,239
USB Cologne (EcoSocSci)
1
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1
Branding without unique brands : managing similarity and difference in a public sector context
Sataøen, Hogne Lerøy
;
Wæraas, Arild
- In:
Public management review
17
(
2015
)
3
,
pp. 443-461
Persistent link: https://www.econbiz.de/10010502825
Saved in:
2
Personal computer brand loyalty
Jackson, Tyrone W.
;
Perloff, Jeffrey M.
-
1996
Persistent link: https://www.econbiz.de/10000945303
Saved in:
3
Markenwertmanagement Wettbewerb : Aufbau und Erhalt von Markenwissen und -vertrauen im Wettbewerb ; eine informationsökonomische Analyse
Irmscher, Markus
-
1997
Persistent link: https://www.econbiz.de/10000954889
Saved in:
4
Erosion and variability in brand loyalty
Dekimpe, Marnik G.
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000957444
Saved in:
5
Das Ehrenberg-Modell zur Prognose des Wiederkäuferverhaltens : eine empirische Überprüfung bei Produkten des täglichen Bedarfs
Righetti, Claudio
-
1997
Persistent link: https://www.econbiz.de/10000622319
Saved in:
6
Markenführung und Integrativität externer Faktoren im Konsumgüterbereich
Hammann, Peter
- In:
Marktleistung und Wettbewerb : strategische und …
,
(pp. 449-466)
.
1997
Persistent link: https://www.econbiz.de/10001298607
Saved in:
7
Product knowledge, consumer knowledge, and brand loyalty : some empirical evidence about their relationships
Amine, Abdelmajid
- In:
New developments and approaches in consumer behavior …
,
(pp. 169-184)
.
1998
Persistent link: https://www.econbiz.de/10001299794
Saved in:
8
Markentreue, Wiederkauf- und Wechselverhalten
Tscheulin, Dieter K.
;
Helmig, Bernd
-
1999
Persistent link: https://www.econbiz.de/10001404937
Saved in:
9
Customer poaching and brand switching
Fudenberg, Drew
;
Tirole, Jean
-
1999
Persistent link: https://www.econbiz.de/10001406701
Saved in:
10
Values, optimum stimulation levels and brand loyalty : new scales in new populations
Burgess, Steven M.
;
Harris, Mari
-
1998
Persistent link: https://www.econbiz.de/10001392637
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