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Markenartikel
New products
176
new products
131
positioning
113
Produktpositionierung
107
Produktentwicklung
99
Positioning
91
Consumer behaviour
82
Innovation
82
Konsumentenverhalten
80
New product development
79
Markenführung
64
Brand management
63
Marketingmanagement
57
Marketing management
50
Marketing
47
Markenimage
42
Brand image
40
Innovationsmanagement
35
marketing
35
Management
32
Theorie
30
Theory
29
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27
Deutschland
24
Innovation management
24
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23
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Germany
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Strategisches Management
20
Markenpolitik
19
Technological innovations
19
Innovation diffusion
16
Innovationsdiffusion
16
Competition
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Werbung
14
innovation
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Advertising
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pricing
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Siemer, Silke
2
Avery, Jill
1
Bauer, Hans H.
1
Biraglia, Alessandro
1
Bowman, Douglas
1
Burmann, Christoph
1
Buxton, Samantha
1
Chan, Eugene Y.
1
Chang, Sue Ryung
1
Feddersen, Christian
1
Friedmann, Enav
1
Gerrath, Maximilian H. E. E.
1
Gödde, Lutz
1
Keinan, Anat
1
Khammash, Marwan
1
Koch, Christian H.
1
Koschmann, Anthony
1
Kraujalienė, Lidija
1
Kromalcas, Saulius
1
Küster, Inés
1
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1
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1
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1
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Muruganantham, G.
1
Mäder, Ralf
1
Nikolopoulos, Konstantinos
1
Nikula, Anna
1
Nommensen, Jens N.
1
Paharia, Neeru
1
Park, Hyun Young
1
Priyadharshini, K.
1
Rojas-Méndez, José
1
Rua, Orlando Manuel Martins Marques de Lima
1
Santos, Catarina
1
Schifferstein, Hendrik Nicolaas
1
Scott Morton, Fiona
1
Sinapuelas, Ian Clark
1
Stern, Philip
1
Toman, Marshall
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The journal of product & brand management
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Beiträge zu Agrarwissenschaften
1
Beiträge zum Produkt-Marketing
1
Berichte aus der Betriebswirtschaft
1
European journal of marketing
1
European research on management and business economics
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
1
International journal of forecasting
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business anthropology
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of marketing research : JMR
1
Konsum und Verhalten
1
Markenmanagement
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Services marketing quarterly
1
The journal of brand management : an international journal
1
The marketing review
1
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
1
Working paper / National Bureau of Economic Research, Inc.
1
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ECONIS (ZBW)
25
USB Cologne (EcoSocSci)
2
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1
Produktpositionierung
Mayer, Ralf U.
-
1984
Persistent link: https://www.econbiz.de/10000087785
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2
Einkaufsstättenprofilierung durch Handelsmarkenware des Lebensmitteleinzelhandels : ein gedächtnispsychologischer Erklärungsansatz
Siemer, Silke
-
1999
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10001370962
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3
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
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4
An analysis of the syntactic complexity in service corporation brand slogans
Miller, Darryl W.
;
Toman, Marshall
- In:
Services marketing quarterly
36
(
2015
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10010520737
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5
Private label retailers : systematic review of winning strategies
Muruganantham, G.
;
Priyadharshini, K.
- In:
The marketing review
17
(
2017
)
1
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011760357
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6
The strategic
positioning
of store brands in retailer-manufacturer bargaining
Scott Morton, Fiona
;
Zettelmeyer, Florian
-
2000
Persistent link: https://www.econbiz.de/10001484002
Saved in:
7
Messung und Steuerung von Markenpersönlichkeit : Entwicklung eines Messinstruments und Anwendung in der Werbung mit prominenten Testimonials
Mäder, Ralf
-
2005
-
1. Auflage
Persistent link: https://www.econbiz.de/10002570478
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8
Wahrgenommene Markenglobalität : eine experimentelle Analyse isolierter und kontextgebundener Wirkungen
Nikula, Anna
-
2013
Persistent link: https://www.econbiz.de/10009738466
Saved in:
9
The nation brand molecule
Rojas-Méndez, José
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 462-472
Persistent link: https://www.econbiz.de/10010225101
Saved in:
10
Positioning
brands against large competitors to increase sales
Paharia, Neeru
;
Avery, Jill
;
Keinan, Anat
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
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