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Is brand loyalty really present in the children's market? : a comparative study from Indonesia, Portugal, and Brazil

Haryanto, Jony Oktavian; Moutinho, Luiz; Coelho, Arnaldo - In: Journal of business research : JBR 69 (2016) 10, pp. 4020-4032

Persistent link: https://www.econbiz.de/10011553877

How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia

Diallo, Mbaye Fall; Ribamar Siqueira, Jose <Jr.> - In: International marketing review 34 (2017) 4, pp. 536-558

Persistent link: https://www.econbiz.de/10011760569

The influence of image and consumer factors on store brand choice in the Brazilian market : evidence from two retail chains

Diallo, Mbaye Fall; Burt, Steven; Sparks, Leigh - In: European business review : EBR ; the official journal … 27 (2015) 5, pp. 495-512

Persistent link: https://www.econbiz.de/10011443130

The influence of trustworthiness on brand love for news media brands : a cross-cultural examination of the Netherlands and Brazil

Oliveira, Samara Sampaio de; Kovacs Grigg, Michelle Helena - In: Journal of media business studies 19 (2022) 2, pp. 126-146

Persistent link: https://www.econbiz.de/10013327942

Trust and loyalty in building the brand relationship with the customer : empirical analysis in a retail chain in northern Brazil

Cardoso, Antonio; Gabriel, Marx; Figueiredo, Jorge; … - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-15

maintenance over time in a retail chain in northern Brazil known as Bemol. The sample consists of 210 respondents, customers of …

Persistent link: https://www.econbiz.de/10013272780

The "disguised" foreign investor : brands, trademarks and the British expatriate entrepreneur in Brazil

Lopes, Teresa da Silva; Guimarães, Carlos Gabriel; … - In: Business history 60 (2018) 8, pp. 1171-1195

Persistent link: https://www.econbiz.de/10012042166

Cost of recognisability of a sponsor's brand achieved through TV broadcasts

Kucharski, Michał; Kot, Sebastian - In: Oeconomia Copernicana 8 (2017) 3, pp. 447-461

Persistent link: https://www.econbiz.de/10012228888

Construction and operationalisation of sectorial brands : the case of the Brazilian winemaking sector from the perspective of different stakeholders

Castro, Dra Virginia Aparecida; Giraldi, Janaina de … - In: Wine Economics and Policy 7 (2018) 2, pp. 153-164

The objective of this article is to understand the process of construction and operation of sectorial brands (a type of shared brand) for the Brazilian winemaking sector, considering the perspective of different stakeholders: government agencies, associations, and managers of the wineries. The...

Persistent link: https://www.econbiz.de/10011959895

The young adult cohort in emerging markets : assessing their global cultural identity in a global marketplace

Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 43-54

Persistent link: https://www.econbiz.de/10009553460

The branded and gendered Brazilian body : material symbolic constructions in an overlooked context

Figueiredo, Bernardo; Ourahmoune, Nacima; Rojas, Pilar; … - 2014

Persistent link: https://www.econbiz.de/10010475516

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