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~subject:"Markenartikel"
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Markenartikel
Lieferantenmanagement
17,336
Supplier relationship management
17,289
Markenführung
17,009
Brand management
16,987
Markenimage
10,855
Brand image
10,640
Konsumentenverhalten
9,620
Consumer behaviour
9,617
Brand
5,573
Lieferkette
5,253
Supply chain
5,253
Beziehungsmarketing
4,959
Relationship marketing
4,951
Theorie
4,008
Theory
3,991
Deutschland
3,119
Germany
3,011
Markenpolitik
2,197
Social Web
2,092
Social web
2,089
Marketingmanagement
1,979
Marketing management
1,952
Online-Marketing
1,862
Internet marketing
1,826
USA
1,734
United States
1,714
Unternehmensnetzwerk
1,633
Business network
1,631
Business-to-business marketing
1,624
B-to-B-Marketing
1,621
Electronic Commerce
1,505
E-commerce
1,460
Werbewirkung
1,451
Advertising effects
1,438
Unternehmenskooperation
1,427
Inter-firm cooperation
1,364
Einzelhandel
1,344
Customer satisfaction
1,340
Kundenzufriedenheit
1,339
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Online availability
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Undetermined
2,478
Free
897
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Article
4,097
Book / Working Paper
1,476
Journal
7
Type of publication (narrower categories)
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Article in journal
3,630
Aufsatz in Zeitschrift
3,630
Aufsatz im Buch
434
Book section
434
Hochschulschrift
170
Graue Literatur
147
Non-commercial literature
147
Thesis
133
Arbeitspapier
115
Working Paper
115
Collection of articles of several authors
89
Sammelwerk
89
Aufsatzsammlung
60
Conference paper
48
Konferenzbeitrag
48
Reprint
47
Case study
40
Fallstudie
40
Bibliografie enthalten
26
Bibliography included
26
Konferenzschrift
26
Conference proceedings
14
Lehrbuch
13
Handbook
11
Handbuch
11
Textbook
11
Ratgeber
10
Guidebook
9
Bibliografie
6
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5
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5
Dissertation u.a. Prüfungsschriften
4
Fallstudiensammlung
4
Mehrbändiges Werk
4
Multi-volume publication
4
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4
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4
Einführung
3
Festschrift
3
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3
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English
5,068
German
500
French
11
Undetermined
6
Polish
3
Swedish
2
Russian
1
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Keller, Kevin Lane
26
De Chernatony, Leslie
22
Phau, Ian
21
Baumgarth, Carsten
20
Burmann, Christoph
20
Esch, Franz-Rudolf
20
Fournier, Susan
20
Sarkar, Abhigyan
18
Melewar, T. C.
17
Bruhn, Manfred
16
Dawes, John
16
Fetscherin, Marc
16
Diamantopoulos, Adamantios
14
Khan, Imran
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Sattler, Henrik
14
Bang, Nguyen
13
Guzman, Francisco
13
Japutra, Arnold
13
Kapferer, Jean-Noël
13
Sharp, Byron
13
Steenkamp, Jan-Benedict E. M.
13
Ko, Eunju
12
Loureiro, Sandra Maria Correia
12
Veloutsou, Cleopatra
12
Gunasti, Kunter
11
Huber, Frank
11
Schmidt, Holger J.
11
Trinh, Giang
11
Aaker, Jennifer
10
Christodoulides, George
10
Ekinci, Yuksel
10
Khamitov, Mansur
10
Rahman, Zillur
10
Sreejesh, S.
10
Uggla, Henrik
10
Wheeler, Alina
10
Aaker, David A.
9
Ahlert, Dieter
9
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Institution
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Springer Fachmedien Wiesbaden
10
Gesellschaft zur Erforschung des Markenwesens
8
NetLibrary, Inc
7
Information Resources Management Association
5
Verlag Dr. Kovač
3
Books on Demand GmbH <Norderstedt>
2
Haufe-Lexware GmbH & Co. KG
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
American Marketing Association
1
Brandsboard e.V.
1
Center for Economic Research <Tilburg>
1
Chambre de commerce et d'industrie de Paris
1
Credit Suisse Group AG
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Eidgenössisches Institut für Geistiges Eigentum
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Harvard Graduate School of Business Administration
1
Helmut-Schmidt-Universität
1
Institut for Miljø- og Erhvervsøkonomi <Esbjerg>
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Wirtschafts- und Sozialwissenschaften des Landbaus <München> / Abteilung Marktlehre der Agrar- und Ernährungswirtschaft
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Institute of Practitioners in Advertising <London>
1
Interbrand
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
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Published in...
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The journal of brand management : an international journal
248
Journal of business research : JBR
247
The journal of product & brand management
194
Journal of retailing and consumer services
147
European journal of marketing : EJM
60
Psychology & marketing
51
Asia Pacific journal of marketing and logistics
45
SpringerLink / Bücher
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Journal of strategic marketing
40
Marketing intelligence & planning
37
Marketing letters : a journal of research in marketing
35
Journal of marketing communications
33
The journal of consumer marketing
31
International journal of hospitality management
29
Journal of marketing
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of international consumer marketing
28
European journal of marketing
27
Journal of fashion marketing and management
27
Journal of the Academy of Marketing Science
27
Brands and branding
26
Business horizons
26
Journal of promotion management : JPM
26
International journal of consumer studies
25
Journal of promotion management : innovations in planning and applied research
25
Cogent business & management
24
Journal of marketing management : MM
24
The IUP journal of brand management : IJBRM
24
International journal of market research : JMRS ; the journal of the Market Research Society
23
International marketing review
23
Journal of global marketing
23
International journal of advertising : the review of marketing communications
22
Marketing : ZFP ; journal of research and management
22
Journal of international marketing
21
International journal of market research
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of retailing
20
International journal of advertising : the quarterly review of marketing communications
19
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Source
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ECONIS (ZBW)
5,537
USB Cologne (EcoSocSci)
42
BASE
1
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1
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1
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Saved in:
2
Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 337-346
Persistent link: https://www.econbiz.de/10011662254
Saved in:
3
Luxury brand commitment : a study of Chinese consumers
Li, Ning
;
Robson, Andrew
;
Coates, Nigel
- In:
Marketing intelligence & planning
32
(
2014
)
7
,
pp. 769-793
Persistent link: https://www.econbiz.de/10010423287
Saved in:
4
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
5
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
6
Increasing customer purchase intention through product return policies : the pivotal impacts of retailer brand familiarity and product categories
Jeng, Shih-Ping
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 182-189
Persistent link: https://www.econbiz.de/10011747783
Saved in:
7
The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Saraniemi, Saila
;
Ulkuniemi, …
- In:
Journal of small business and enterprise development
24
(
2017
)
3
,
pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
Saved in:
8
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
9
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
10
Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
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