Similar Search Results

Measurement of price effects with conjoint analysis : separating informational and allocative effects of price

Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 31-46). 2007

Persistent link: https://www.econbiz.de/10003544570

Pricing strategies in a dynamic duopoly : a differential game model

Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 42 (1996) 11, pp. 1501-1514

Persistent link: https://www.econbiz.de/10001211728

Measurement of price effects with conjoint analysis : separating informational and allocative effects of price

Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 47-66). 2001

Persistent link: https://www.econbiz.de/10001690252

Measurement of price effects with conjoint analysis: separating informational and allocative effects of price

Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 47-66). 1999

Persistent link: https://www.econbiz.de/10001444664

Building brands through brand alliances : combining warranty information with a brand ally

Fang, Xiang; Gammoh, Bashar S.; Voss, Kevin E. - In: The journal of product & brand management 22 (2013) 2, pp. 153-160

Persistent link: https://www.econbiz.de/10009745805

Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand

Mishra, Sanjay; Singh, Surendra N.; Fang, Xiang; Yin, … - In: The journal of product & brand management 26 (2017) 2, pp. 159-176

Persistent link: https://www.econbiz.de/10011700748

Power distance belief and brand personality evaluations

Wang, Xuehua; Wang, Xiaoyu; Fang, Xiang; Jiang, Qingyun - In: Journal of business research : JBR 84 (2018), pp. 89-99

Persistent link: https://www.econbiz.de/10011802786

Optimal contract design for a national brand manufacturer under store brand private information

Cao, Xinyan; Fang, Xiang; Xiao, Guang; Yang, Nan - In: Manufacturing & service operations management : M & SOM 25 (2023) 5, pp. 1835-1854

Persistent link: https://www.econbiz.de/10014383495

Optimal Contract Design for a National Brand Manufacturer under Store Brand Private Information

Cao, Xinyan; Fang, Xiang; Xiao, Guang; Yang, Nan - 2021

Problem Definition: We study an optimal contract design problem for a national brand (NB) manufacturer, which sells her product via a retailer. The retailer may introduce his store brand (SB) with private cost information. The manufacturer estimates that the retailer's SB cost may be high or low...

Persistent link: https://www.econbiz.de/10014088989

Measurement of price effects with conjoint analysis: separating informational and allocative effects of price

Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications ; with …, (pp. 47-66). 2003

Persistent link: https://www.econbiz.de/10001997462