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Global marketing management
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Markenartikel
Marketingmanagement
17,000
Marketing management
16,411
Internationales Marketing
5,796
International marketing
5,696
Marketing
3,731
Consumer behaviour
3,217
Konsumentenverhalten
3,139
Theorie
2,588
Theory
2,580
Deutschland
2,030
Relationship marketing
2,030
Beziehungsmarketing
2,006
Brand management
1,944
Germany
1,935
Markenführung
1,923
USA
1,703
United States
1,633
Strategisches Management
1,258
Online-Marketing
1,243
Internet marketing
1,204
Unternehmenserfolg
1,175
Firm performance
1,170
SME
1,041
KMU
1,038
Strategic management
973
Innovation
935
Brand image
928
Markenimage
923
Multinationales Unternehmen
913
Welt
858
World
854
Transnational corporation
847
Werbung
815
Marktforschung
810
Advertising
773
Social Web
732
Social web
732
Market research
705
Brand
690
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Undetermined
261
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73
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Article
492
Book / Working Paper
197
Journal
2
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Article in journal
413
Aufsatz in Zeitschrift
413
Aufsatz im Buch
74
Book section
74
Hochschulschrift
55
Thesis
50
Graue Literatur
32
Non-commercial literature
32
Bibliografie enthalten
31
Bibliography included
31
Working Paper
18
Arbeitspapier
17
Collection of articles of several authors
11
Sammelwerk
11
Reprint
7
Conference paper
6
Konferenzbeitrag
6
Case study
5
Fallstudie
5
Aufsatzsammlung
4
Konferenzschrift
4
Conference proceedings
3
Lehrbuch
3
Bibliografie
2
Einführung
2
Fallstudiensammlung
2
Mehrbändiges Werk
2
Multi-volume publication
2
Textbook
2
Accompanied by computer file
1
Bibliographie
1
Elektronischer Datenträger als Beilage
1
Glossar enthalten
1
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1
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1
Marktinformation
1
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1
No longer published / No longer aquired
1
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1
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Language
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English
585
German
99
French
6
Russian
1
Spanish
1
Author
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Diamantopoulos, Adamantios
8
Davvetas, Vasileios
6
Johansson, Johny K.
5
Sander, Matthias
5
Steenkamp, Jan-Benedict E. M.
5
Geyskens, Inge
4
Keller, Kevin Lane
4
MacInnis, Deborah J.
4
Melewar, T. C.
4
Strebinger, Andreas
4
Abril Barrie, Carmen
3
Amrouche, Nawel
3
Cuneo, Andres
3
Dekimpe, Marnik G.
3
Hackley, Christopher E.
3
Holzer, Matthias
3
Keller, Kristopher Oliver
3
Kumar, V.
3
Lencastre, Paulo de
3
Magnusson, Peter
3
Martínez-López, Francisco J.
3
Milberg, Sandra J.
3
O'Cass, Aron
3
Papadopoulos, Nicolas G.
3
Park, C. Whan
3
Sichtmann, Christina
3
Sivakumar, K.
3
Srivastava, R. K.
3
Suppliet, Moritz
3
Torelli, Carlos J.
3
Westjohn, Stanford A.
3
Wu, Xiaole
3
Zdravkovic, Srdan
3
Aaker, David A.
2
Aashish, Kumar
2
Abratt, Russell
2
Alden, Dana
2
Apéria, Tony
2
Batra, Rajeev
2
Bauer, Hans H.
2
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Springer Fachmedien Wiesbaden
3
AMACOM
1
Access Marketing Management e.V.
1
American Marketing Association
1
Athens Institute for Education and Research
1
Erasmus Research Institute of Management
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Innovative Marktforschung <Heidelberg>
1
Harvard Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
NetLibrary, Inc
1
United States Trademark Association
1
Verlag Franz Vahlen
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Published in...
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Journal of business research : JBR
24
The journal of brand management : an international journal
23
The journal of product & brand management
17
Journal of retailing and consumer services
13
European journal of marketing : EJM
12
Journal of international marketing
10
Europäische Hochschulschriften / 5
7
International marketing review
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Handbook of research in international marketing
6
Journal of retailing
6
Journal of strategic marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of global marketing
5
Journal of marketing
5
Journal of marketing communications
5
Journal of promotion management : JPM
5
SpringerLink / Bücher
5
The journal of business & industrial marketing
5
Business horizons
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of marketing management : MM
4
Journal of the Academy of Marketing Science
4
Schriften zu Marketing und Management
4
The journal of consumer marketing
4
The marketing review
4
Handbook of brand relationships
3
International journal of business excellence
3
Journal of Islamic marketing
3
Journal of international consumer marketing
3
Journal of marketing analytics : JMA
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Konsum und Verhalten
3
Marketing intelligence & planning
3
Nouvelle série
3
A master class in brand planning : the timeless works of Stephen King
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
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Source
All
ECONIS (ZBW)
687
USB Cologne (EcoSocSci)
3
EconStor
1
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1
In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
Saved in:
2
Marketing from the trenches : perspectives on the road ahead
Papadopoulos, Nicolas G.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003424158
Saved in:
3
A private-public strategy for international marketing through collective brands : Canada brand foods
Innes, Brian G.
;
Kerr, William A.
;
Hobbs, Jill E.
- In:
Journal of international food & agribusiness marketing …
23
(
2011
)
1
,
pp. 72-87
Persistent link: https://www.econbiz.de/10008859170
Saved in:
4
Marketing mix and brand sales in global markets : examining the contingent role of country-market characteristics
Bahadir, S. Cem
;
Bharadwaj, Sundar G.
;
Srivastava, …
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
5
,
pp. 596-619
Persistent link: https://www.econbiz.de/10011304195
Saved in:
5
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
6
Role of brand globalness in consumer evaluation of new product branding strategy
Punyatoya, Plavini
;
Sadh, Ashish
;
Mishra, Sushanta Kumar
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10010252610
Saved in:
7
Private label brand trends in the grocery retail industry
Panibratov, Andrej Ju.
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 37-56
Persistent link: https://www.econbiz.de/10010504728
Saved in:
8
From brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie
-
2001
Persistent link: https://www.econbiz.de/10001546612
Saved in:
9
Internationales vertikales Marketing : eine explorative Erfassung und Evaluation des strategischen Verhaltens der Markenartikelindustrie gegenüber internationalen Handelskunden
Otzen-Wehmeyer, Eva
-
1996
Persistent link: https://www.econbiz.de/10000930313
Saved in:
10
Marketing-Management
internationaler Markenartikelhersteller in Ungarn : Entscheidungen und strategische Konzepte für Verbrauchsgüter unter besonderer Berücksichtigung kommunikatio...
Dahm, Markus H.
-
1995
Persistent link: https://www.econbiz.de/10000907945
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