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In the world that we live in today not much emphasis is given to understand the difference between what is 'real' and what is 'reel.' People have taken the statement, 'if you have it, flaunt it' very seriously and even if it means flaunting with the same poise and elegance a Louis Vuitton...

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Effect of celebrity endorsement in advertising activities by product type

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Communication strategy and Romanian brands' dynamics between 2012 and 2013

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Appealing to tourists via branded entertainment : from theory to practice

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The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement

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Reputation and advertising of collective brand members in the wine industry : the moderating role of market share

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Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam

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An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature

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Competitive advertising on brand search : traffic stealing and click quality

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