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Markenartikel
Wirtschaftsgeschichte
23,945
Economic history
23,469
Wirtschaft
20,414
Volkswirtschaft
12,815
Economy
12,342
Price
9,557
Preis
9,429
Theorie
8,787
Theory
8,599
Welt
8,171
World
8,130
Brand
8,008
USA
7,819
Deutschland
7,708
United States
6,746
Geschichte
5,842
Wirtschaftspolitik
5,734
Consumer behaviour
5,673
Konsumentenverhalten
5,672
Trade
5,536
Brand management
5,358
Markenführung
5,354
Markt
5,239
Großbritannien
5,032
Market
5,032
International
5,026
trade
4,781
Economic policy
4,504
Germany
4,418
Wirtschaftswachstum
4,396
Handel
4,382
United Kingdom
4,354
Economic growth
4,162
Markenimage
3,361
Brand image
3,336
Money
3,259
Entwicklung
3,071
China
2,974
Economic development
2,926
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Online availability
All
Undetermined
2,750
Free
1,232
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Article
5,483
Book / Working Paper
2,571
Journal
24
Type of publication (narrower categories)
All
Article in journal
4,603
Aufsatz in Zeitschrift
4,603
Aufsatz im Buch
843
Book section
843
Graue Literatur
438
Non-commercial literature
438
Hochschulschrift
368
Arbeitspapier
324
Working Paper
324
Thesis
280
Collection of articles of several authors
133
Sammelwerk
133
Aufsatzsammlung
82
Bibliografie enthalten
74
Bibliography included
74
Case study
72
Fallstudie
72
Reprint
67
Conference paper
56
Konferenzbeitrag
56
Konferenzschrift
38
Dissertation u.a. Prüfungsschriften
37
Conference proceedings
24
Collection of articles written by one author
15
Lehrbuch
15
Sammlung
15
Handbook
14
Handbuch
14
Textbook
13
Amtsdruckschrift
12
Government document
12
Ratgeber
12
Company information
11
Firmeninformation
11
Guidebook
10
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8
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8
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8
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7
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7
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English
6,838
German
1,149
Undetermined
45
French
37
Italian
7
Polish
6
Russian
4
Dutch
3
Spanish
2
Swedish
2
Arabic
1
Bulgarian
1
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1
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1
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1
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Author
All
Sattler, Henrik
33
De Chernatony, Leslie
32
Keller, Kevin Lane
31
Burmann, Christoph
27
Esch, Franz-Rudolf
27
Fournier, Susan
27
Bruhn, Manfred
25
Dawes, John
24
Phau, Ian
24
Baumgarth, Carsten
23
Huber, Frank
23
Sarkar, Abhigyan
19
Fetscherin, Marc
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Bauer, Hans H.
16
Bronnenberg, Bart J.
16
Hruschka, Harald
16
Ko, Eunju
16
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Franses, Philip Hans
15
Kapferer, Jean-Noël
15
King, Stephen
15
Meffert, Heribert
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Ahlert, Dieter
14
Chintagunta, Pradeep K.
14
Khan, Imran
14
Olbrich, Rainer
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Guzman, Francisco
13
Hildebrandt, Lutz
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Veloutsou, Cleopatra
13
Gierl, Heribert
12
Herrmann, Andreas
12
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Institution
All
Springer Fachmedien Wiesbaden
16
National Bureau of Economic Research
13
Gesellschaft zur Erforschung des Markenwesens
10
NetLibrary, Inc
7
Markenverband
6
Verlag Dr. Kovač
6
Information Resources Management Association
5
Europäische Kommission
4
Europäische Kommission / Generaldirektion Umwelt
4
Haufe-Lexware GmbH & Co. KG
4
Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Universitat Pompeu Fabra / Departament d'Economia i Empresa
3
AMACOM
2
Books on Demand GmbH <Norderstedt>
2
Center for Economic Research <Tilburg>
2
Chambre de commerce et d'industrie de Paris
2
Erasmus Research Institute of Management
2
Europäische Kommission / Gemeinsame Forschungsstelle
2
Foreign Department of the Continental and Commercial Banks
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Harvard Graduate School of Business Administration
2
Helmut-Schmidt-Universität
2
Hochschule Offenburg
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Markendialog <8, 2004, Frankfurt, Main>
2
Nomos Verlagsgesellschaft
2
United States Trademark Association
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Access Marketing Management e.V.
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Marketing Association
1
Association Nutrition Demain
1
Athens Institute for Education and Research
1
Ausstellung Starke Marken <2005 - 2007, Solingen>
1
Beiersdorf AG
1
Beiersdorf-Aktiengesellschaft <Hamburg>
1
Brandsboard e.V.
1
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Published in...
All
The journal of brand management : an international journal
282
Journal of business research : JBR
272
The journal of product & brand management
198
Journal of retailing and consumer services
164
Psychology & marketing
77
European journal of marketing : EJM
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
62
Asia Pacific journal of marketing and logistics
46
Journal of marketing
44
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
40
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
Marketing : ZFP ; journal of research and management
34
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of international consumer marketing
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Business horizons
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of promotion management : JPM
29
Journal of the Academy of Marketing Science
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Brands and branding
27
European journal of marketing
27
International journal of consumer studies
26
Journal of promotion management : innovations in planning and applied research
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
International marketing review
24
Journal of global marketing
24
Journal of retailing
24
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Source
All
ECONIS (ZBW)
7,895
USB Cologne (EcoSocSci)
178
ArchiDok
4
BASE
1
Showing
1
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10
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8,078
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date (oldest first)
1
Does the
artist
's name influence the perceived value of an
art
work?
Hernando, Elisa
;
Campo, Sara
- In:
International journal of arts management
19
(
2017
)
2
,
pp. 46-58
Persistent link: https://www.econbiz.de/10011653662
Saved in:
2
Multi-stakeholder
brand
narratives : an analysis of the construction of artistic brands
Preece, Chloe
;
Kerrigan, Finola
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1207-1230
Persistent link: https://www.econbiz.de/10011405225
Saved in:
3
Value in outsourcing labor and creating a
brand
in the
art
market
: the Damien Hirst business plan
Haight, Marjorie May
- In:
The American economist : journal of Omnicron Delta …
56
(
2011
)
1
,
pp. 78-88
Persistent link: https://www.econbiz.de/10009009116
Saved in:
4
Artworks without names : an insight into the
market
for anonymous paintings
Radermecker, Anne-Sophie V. E.
- In:
Journal of cultural economics
43
(
2019
)
3
,
pp. 443-483
Persistent link: https://www.econbiz.de/10012303791
Saved in:
5
Modeling
price
-related consequences of the
brand
origin cue : an empirical examination of the automobile
market
Saridakis, Charalampos
;
Baltas, George
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 77-87
Persistent link: https://www.econbiz.de/10011444025
Saved in:
6
The importance of Austalian corporate
brand
and grape varietal wines : hedonic pricing in the British Columbia wine
market
Carew, Richard
;
Florkowski, Wojciech J.
- In:
Journal of wine economics
3
(
2008
)
2
,
pp. 194-204
Persistent link: https://www.econbiz.de/10003895729
Saved in:
7
Art
as a means to recreate luxury brands' rarity and value
Chailan, Claude
- In:
Journal of business research : JBR
85
(
2018
),
pp. 414-423
Persistent link: https://www.econbiz.de/10011815586
Saved in:
8
The impact of
brand
name placement in song lyrics on
brand
attitudes : does the attitude toward the
artist
matter?
Van Vaerenbergh, Yves
;
Sompel, Dieneke Van de
;
Loock, …
- In:
Breaking new ground in theory and practice
,
(pp. 21-33)
.
2011
Persistent link: https://www.econbiz.de/10009380037
Saved in:
9
Art
/Commerce : the convergence of
art
and marketing in contemporary culture
Slowinska, Maria A.
-
2014
Persistent link: https://www.econbiz.de/10010406490
Saved in:
10
Tom Hanks inside - Filmstars als Marken! : zum Einfluss von Filmstars auf den ökonomischen Erfolg von Spielfilmen
Hennig-Thurau, Thorsten
-
2006
Persistent link: https://www.econbiz.de/10003412398
Saved in:
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