Narrow search
Showing 1 - 9 of 9
Cover Image
Validating a scale to measure consumer's luxury brand aspiration
Sreejesh, S.; Sarkar, Abhigyan; Roy, Subhadip - In: The journal of product & brand management 25 (2016) 5, pp. 465-478
Persistent link: https://www.econbiz.de/10011620599
Cover Image
A new consumer brand relationships framework
Sreejesh, S.; Roy, Subhadip - In: Consumer brand relationships : meaning, measuring, managing, (pp. 165-197). 2015
Persistent link: https://www.econbiz.de/10011279717
Cover Image
Examination of the roles played by brand love and jealousy in shaping customer engagement
Sarkar, Abhigyan; Sreejesh, S. - In: The journal of product & brand management 23 (2014) 1, pp. 24-32
Persistent link: https://www.econbiz.de/10010359006
Cover Image
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.; Ghosh, Tathagata; Dwivedi, Yogesh Kumar - In: Journal of business research : JBR 132 (2021), pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Cover Image
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh Kumar - In: Psychology & marketing 39 (2022) 12, pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Cover Image
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot; Sarkar, Abhigyan; Sreejesh, S. - In: European journal of marketing 56 (2022) 10, pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Cover Image
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh Kumar - In: Journal of business research : JBR 147 (2022), pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Cover Image
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy; Sreejesh, S. - In: International journal of emerging markets 19 (2024) 5, pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Cover Image
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan; Sarkar, Juhi Gahlot; Sreejesh, S.; … - In: The journal of brand management : an international journal 27 (2020) 1, pp. 93-107
Persistent link: https://www.econbiz.de/10012297797