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Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica; Veloso, Mónica - In: Brand, Label, and Product Intelligence : Second …, (pp. 247-258). 2022
Persistent link: https://www.econbiz.de/10013338086
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Flexible estimation of time-varying effects for frequently purchased retail goods : a modeling approach based on household panel data
Baumgartner, Bernhard; Guhl, Daniel; Kneib, Thomas; … - In: OR spectrum : quantitative approaches in management 40 (2018) 4, pp. 837-873
Persistent link: https://www.econbiz.de/10011959609
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Strategic importance of "brand" in tourism and hotel industry
Glavor, Kate; Koncul, Niko - In: Zagreb international review of economics & business 15 (2012) 2, pp. 79-86
Persistent link: https://www.econbiz.de/10010340614
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Building customer-brand relationships through customer brand engagement
Kumar, Vikas - In: Journal of promotion management : innovations in … 26 (2020) 7, pp. 986-1012
Persistent link: https://www.econbiz.de/10012287157
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Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal; Akbar, Muhammad Imad Ud Din - In: Journal of strategic marketing 31 (2023) 3, pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
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Smartphone preferences and brand loyalty : a discrete choice model reflecting the reference point and peer effect
Kim, Junghun; Lee, Hyunjoo; Lee, Jongsu - In: Journal of retailing and consumer services 52 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012132216
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The cross attributes flexible substitution logit : uncovering category expansion and share impacts of marketing instruments
Liu, Qiang; Steenburgh, Thomas J.; Gupta, Sachin - In: Marketing science : the marketing journal of the … 34 (2015) 1, pp. 144-159
Persistent link: https://www.econbiz.de/10010497611
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Price promotions and brand loyalty : empirical evidence for the German ready-to-eat cereal market
Empen, Janine; Loy, Jens-Peter; Weiss, Christoph R. - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 736-759
Persistent link: https://www.econbiz.de/10011298086
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Detecting free riders in collective brands through a hierarchical choice process
Nicolau, Juan L.; Más Ruiz, Francisco José - In: Journal of travel research : a quarterly publication of … 54 (2015) 3, pp. 288-301
Persistent link: https://www.econbiz.de/10010527090
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Multinomial logit models in marketing : from fundamentals to state-of-the-art
Elshiewy, Ossama; Guhl, Daniel; Boztuğ, Yasemin - In: Marketing : ZFP ; journal of research and management 39 (2017) 3, pp. 32-49
Persistent link: https://www.econbiz.de/10011780892