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Employee, branch, and brand switching : the role of linguistic choice, use and adaptation
Zolfagharian, Mohammadali; Hasan, Fuad; Iyer, Pramod - In: The journal of services marketing 31 (2017) 4/5, pp. 452-470
Persistent link: https://www.econbiz.de/10011742747
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How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: The journal of brand management : an international journal 25 (2018) 6, pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
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Language and gender influence on the consumer’s choice of branded meat attributes
Pelser, Theuns; Groenewald, Anita; Prinsloo, Hein - In: International business and economics research journal 13 (2014) 2, pp. 259-274
Persistent link: https://www.econbiz.de/10010362825
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Does the use of foreign languages in different types of products lead to different consumer perception?
Yener, Dursun; Taşçıoğlu, Mertcan - In: Journal of international consumer marketing 33 (2021) 4, pp. 386-398
Persistent link: https://www.econbiz.de/10012607774
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The impact of electronic entrepreneur-related word of mouth on brand evaluation
Yuan, Bing; Peluso, Alessandro M. - In: The journal of brand management : an international journal 27 (2020) 5, pp. 579-592
Persistent link: https://www.econbiz.de/10012297831
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What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd; Leonhardt, James M. - In: Journal of the Academy of Marketing Science 51 (2023) 3, pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
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The impact of brand transposition strategies and firm type on consumer ratings of brand : an analytical study of cosmetic brands
Zhu, Ying; Zhang, Alice; He, Jiaxun; Wang, Yong Jian - In: Journal of global marketing 34 (2021) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10012483621
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The role of market and product category characteristics in local versus foreign language branding in Latin America
Farías, Pablo; Torres, Luis - In: Management decision 60 (2022) 5, pp. 1492-1510
Persistent link: https://www.econbiz.de/10013349974
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Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah; Aitken, Robert; Robertson, Kirsten; … - In: International journal of consumer studies 40 (2016) 5, pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
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When does product brand matter to children?
Wang, Fei; Li, Shu - In: International journal of market research 61 (2019) 4, pp. 380-393
Persistent link: https://www.econbiz.de/10012172259