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Markenartikel
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Markenführung
17,031
Brand management
17,009
Online-Marketing
12,888
Internet marketing
12,666
Markenimage
10,873
Brand image
10,658
Theorie
10,299
Beziehungsmarketing
10,238
Relationship marketing
10,220
Theory
10,115
Social Web
9,048
Social web
9,039
Brand
6,328
Online-Handel
6,228
Online retailing
6,211
Customer satisfaction
5,866
Kundenzufriedenheit
5,866
USA
5,678
Deutschland
5,567
United States
5,470
Germany
5,183
Werbewirkung
5,010
Advertising effects
4,951
Electronic Commerce
4,950
Viral marketing
4,781
Virales Marketing
4,771
E-commerce
4,686
Service quality
4,540
Dienstleistungsqualität
4,539
Einzelhandel
4,465
Retail trade
4,368
Marketingmanagement
4,359
Marketing management
4,316
Werbung
4,239
Advertising
4,134
Experiment
3,610
Verbraucherverhalten
3,567
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Online availability
All
Undetermined
2,606
Free
995
Type of publication
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Article
4,606
Book / Working Paper
1,755
Journal
9
Type of publication (narrower categories)
All
Article in journal
4,016
Aufsatz in Zeitschrift
4,016
Aufsatz im Buch
553
Book section
553
Hochschulschrift
239
Graue Literatur
233
Non-commercial literature
233
Thesis
187
Working Paper
186
Arbeitspapier
178
Collection of articles of several authors
97
Sammelwerk
97
Aufsatzsammlung
61
Reprint
57
Conference paper
53
Konferenzbeitrag
53
Case study
45
Fallstudie
45
Bibliografie enthalten
37
Bibliography included
37
Konferenzschrift
27
Conference proceedings
15
Lehrbuch
13
Dissertation u.a. Prüfungsschriften
12
Handbook
11
Handbuch
11
Textbook
11
Ratgeber
10
Guidebook
9
Bibliografie
6
Collection of articles written by one author
5
Mehrbändiges Werk
5
Multi-volume publication
5
Sammlung
5
Company information
4
Fallstudiensammlung
4
Firmeninformation
4
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4
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4
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4
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English
5,726
German
626
French
13
Undetermined
8
Polish
5
Russian
2
Swedish
2
Arabic
1
Dutch
1
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Author
All
Keller, Kevin Lane
28
Dawes, John
24
De Chernatony, Leslie
24
Fournier, Susan
24
Phau, Ian
24
Esch, Franz-Rudolf
23
Baumgarth, Carsten
22
Burmann, Christoph
21
Sattler, Henrik
21
Sarkar, Abhigyan
19
Hildebrandt, Lutz
18
Bruhn, Manfred
17
Fetscherin, Marc
17
Huber, Frank
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Ko, Eunju
16
Dubé, Jean-Pierre
15
Sharp, Byron
15
Diamantopoulos, Adamantios
14
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Steenkamp, Jan-Benedict E. M.
14
Bang, Nguyen
13
Bronnenberg, Bart J.
13
Guzman, Francisco
13
Japutra, Arnold
13
Kapferer, Jean-Noël
13
Loureiro, Sandra Maria Correia
13
Veloutsou, Cleopatra
13
Bauer, Hans H.
12
Hruschka, Harald
12
Baumgartner, Bernhard
11
Elliott, Richard
11
Gunasti, Kunter
11
Schmidt, Holger J.
11
Trinh, Giang
11
Aaker, Jennifer
10
Boztuğ, Yasemin
10
Christodoulides, George
10
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Institution
All
Springer Fachmedien Wiesbaden
12
Gesellschaft zur Erforschung des Markenwesens
8
NetLibrary, Inc
7
Information Resources Management Association
5
National Bureau of Economic Research
5
Verlag Dr. Kovač
5
Books on Demand GmbH <Norderstedt>
2
Europäische Kommission
2
Haufe-Lexware GmbH & Co. KG
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Marketing Association
1
Athens Institute for Education and Research
1
Brandsboard e.V.
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Credit Suisse Group AG
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Eidgenössisches Institut für Geistiges Eigentum
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Harvard Graduate School of Business Administration
1
Helmut-Schmidt-Universität
1
Hessische Landesanstalt für Privaten Rundfunk <Kassel>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
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Published in...
All
The journal of brand management : an international journal
276
Journal of business research : JBR
263
The journal of product & brand management
198
Journal of retailing and consumer services
160
Psychology & marketing
70
European journal of marketing : EJM
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
SpringerLink / Bücher
50
Asia Pacific journal of marketing and logistics
46
Journal of strategic marketing
40
Marketing letters : a journal of research in marketing
39
Marketing intelligence & planning
37
The journal of consumer marketing
37
Journal of fashion marketing and management
36
Journal of marketing
35
Journal of marketing communications
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Journal of international consumer marketing
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
International journal of hospitality management
30
Journal of the Academy of Marketing Science
29
Marketing : ZFP ; journal of research and management
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of promotion management : JPM
28
Business horizons
27
European journal of marketing
27
Brands and branding
26
International journal of consumer studies
26
International journal of market research : JMRS ; the journal of the Market Research Society
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of marketing management : MM
26
International journal of advertising : the quarterly review of marketing communications
25
Journal of promotion management : innovations in planning and applied research
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
International marketing review
24
Journal of global marketing
24
Journal of advertising research
23
Journal of retailing
23
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Source
All
ECONIS (ZBW)
6,298
USB Cologne (EcoSocSci)
61
EconStor
9
BASE
1
OLC EcoSci
1
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1
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1
The effect of Electronic Word-Of-Mouth (EWOM) on brand im-age and purchase intention : a conceptual paper
Al Halbusi, Hussam
;
Shehnaz Tehseen
- In:
SocioEconomic challenges : SEC
2
(
2018
)
3
,
pp. 83-94
Persistent link: https://www.econbiz.de/10012034774
Saved in:
2
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
3
Can your advertising really buy earned impressions? : the effect of brand advertising on word of mouth
Lovett, Mitchell J.
;
Peres, Renana
;
Xu, Linli
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 215-255
Persistent link: https://www.econbiz.de/10012098687
Saved in:
4
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.
;
Augusto, Mário Gomes
- In:
Journal of business research : JBR
101
(
2019
),
pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
Saved in:
5
Antecedents to customer engagement : moderating role of media richness of brand pages
Gosain, Aditi
;
Srivastava, Mukta
;
Gupta, Deepanvita
- In:
Theoretical economics letters
9
(
2019
)
7
,
pp. 2550-2565
Persistent link: https://www.econbiz.de/10012213908
Saved in:
6
What makes Facebook brand posts engaging? : a content analysis of Facebook brand post text that increases shares, likes, and comments to influence organic viral reach
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of current issues and research in advertising
40
(
2019
)
3
,
pp. 229-244
Persistent link: https://www.econbiz.de/10012243129
Saved in:
7
When is brand content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie
;
Zhao, Zhenzhen
;
Ivens, Björn Sven
; …
- In:
International journal of market research
61
(
2019
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
Saved in:
8
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
9
Brand engagement and search for brands on social media : comparing Generations X and Y in Portugal
Bento, Marisa
;
Martinez, Luisa M.
;
Martinez, Luis F.
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011883208
Saved in:
10
Social eWOM : does it affect the brand attitude and purchase intention of brands?
Kudeshia, Chetna
;
Kumar, Amresh
- In:
Management research review
40
(
2017
)
3
,
pp. 310-330
Persistent link: https://www.econbiz.de/10011704389
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