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The effect of smart and connected products on consumer brand choice concentration
Liang, Yongheng; Xu, Qian; Jin, Liyin - In: Journal of business research : JBR 135 (2021), pp. 163-172
Persistent link: https://www.econbiz.de/10012647766
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Determinants of consumers' response to pay-what-you-want pricing strategy on the Internet
Weisstein, Fei L.; Kukar-Kinney, Monika; Monroe, Kent B. - In: Journal of business research : JBR 69 (2016) 10, pp. 4313-4320
Persistent link: https://www.econbiz.de/10011554569
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The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao; Chen, Junsong; Dou, Wenyu - In: Journal of marketing management : MM 33 (2017) 1/2, pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
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Brand positioning strategies for industrial firms providing customer solutions
Jalkala, Anne Maarit; Keränen, Joona - In: The journal of business & industrial marketing 29 (2014) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10010345206
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Experience goods, umbrella branding, and reputation
Niinimäki, Juha-Pekka - In: Review of industrial organization 62 (2023) 1, pp. 33-44
Persistent link: https://www.econbiz.de/10014227166
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Farmer-owned brand purchases : the importance of label comprehension and price fairness perception
Grashui, Jasper; Su, Ye - In: Studies in agricultural economics 125 (2023) 1, pp. 37-44
Persistent link: https://www.econbiz.de/10014265922
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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
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Brand price recall and the implications for pricing research
De Chernatony, Leslie; Knox, Simon - 1992
Persistent link: https://www.econbiz.de/10000138411
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National brand and store brand price competition : who hurts whom?
Sethuraman, Raj - 1995
Persistent link: https://www.econbiz.de/10000917641
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Optimal price policy in a dynamic model of consumer brand choice
Ferreira, José A.; Stenvinkel Nilsson, Ole; Ravn, Hans F. - 1984
Persistent link: https://www.econbiz.de/10000709354