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Markenartikel
Marketingmanagement
16,911
Marketing management
16,093
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13,745
Kognition
11,429
Cognition
11,266
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10,329
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6,370
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6,351
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4,905
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4,817
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4,243
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4,173
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4,107
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2,996
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2,870
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2,830
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2,768
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2,573
Germany
2,460
Markenführung
2,141
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2,136
Relationship marketing
2,060
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2,058
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1,559
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1,475
Kinder
1,457
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1,408
advertising
1,375
Emotion
1,292
Social Web
1,272
Social web
1,270
Innovation
1,247
Strategic management
1,220
Unternehmenserfolg
1,216
Firm performance
1,208
Entscheidung
1,175
Markenimage
1,167
Brand image
1,151
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Keller, Kevin Lane
9
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9
Domizlaff, Hans
6
Ko, Eunju
6
Gierl, Heribert
5
MacInnis, Deborah J.
5
Adjouri, Nicholas
4
Allen, Chris T.
4
Amrouche, Nawel
4
Back, Ki-Joon
4
Errichiello, Oliver Carlo
4
Melewar, T. C.
4
O'Guinn, Thomas C.
4
Paulssen, Marcel
4
Romaniuk, Jenni
4
Rosengren, Sara
4
Semenik, Richard J.
4
Srinivasan, Shuba
4
Wang, Jing
4
Wilbur, Kenneth C.
4
Abril Barrie, Carmen
3
Ahn, Jiseon
3
Bagozzi, Richard P.
3
Chioveanu, Ioana
3
Cuneo, Andres
3
Dahlén, Micael
3
De Chernatony, Leslie
3
Dekimpe, Marnik G.
3
Dens, Nathalie
3
Du, Rex Yuxing
3
Franzen, Giep
3
Geyskens, Inge
3
Gunasti, Kunter
3
Hackley, Christopher E.
3
Hayes, Jameson L.
3
Hill, Shawndra
3
Holzer, Matthias
3
Karray, Salma
3
Keller, Kristopher Oliver
3
Kennedy, Rachel
3
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Harvard Graduate School of Business Administration
2
United States Trademark Association
2
AMACOM
1
Access Marketing Management e.V.
1
American Marketing Association
1
Athens Institute for Education and Research
1
Axel Springer Verlag
1
Campus Verlag
1
Committee on Advertising
1
Erasmus Research Institute of Management
1
Gesellschaft für Innovative Marktforschung <Heidelberg>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Grey Düsseldorf GmbH & Co. KG
1
Handelskammer Deutschland-Schweiz
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
Henkel-Kommanditgesellschaft auf Aktien / Unternehmenskommunikation
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Information Resources Management Association
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
NetLibrary, Inc
1
Tagung Durch's Dickicht der Attraktionen - Marketing im Übergang vom Produkt- zum Kommunikationswettbewerb <1990, Nürnberg>
1
Verlag Franz Vahlen
1
World Advertising Research Center <Henley-on-Thames>
1
Österreichische Werbewissenschaftliche Gesellschaft
1
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Journal of business research : JBR
36
The journal of brand management : an international journal
28
The journal of product & brand management
22
Journal of retailing and consumer services
17
European journal of marketing : EJM
14
Journal of advertising research
14
International journal of advertising : the quarterly review of marketing communications
13
Journal of marketing communications
13
Journal of promotion management : JPM
11
Journal of advertising
10
Europäische Hochschulschriften / 5
9
International journal of advertising : the review of marketing communications
8
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Psychology & marketing
7
Business horizons
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing
6
Journal of retailing
6
Journal of strategic marketing
6
SpringerLink / Bücher
6
The journal of business & industrial marketing
6
The journal of consumer marketing
6
European journal of operational research : EJOR
5
Journal of marketing research : JMR
5
Journal of the Academy of Marketing Science
5
Marketing letters : a journal of research in marketing
5
Report / Marketing Science Institute
5
Asia Pacific journal of marketing and logistics
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of internet marketing and advertising : IJIMA
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International journal of production economics
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Marketing intelligence & planning
4
Report / Marketing Science Institute / Marketing Science Institute
4
Schriften zu Marketing und Management
4
The marketing review
4
Betriebswirtschaftliche Diskussionsbeiträge
3
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ECONIS (ZBW)
920
USB Cologne (EcoSocSci)
40
EconStor
1
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1
Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
Saved in:
2
Reputation and
advertising
of collective brand members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
; …
- In:
Journal of wine economics
16
(
2021
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
Saved in:
3
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
Saved in:
4
Role of
advertising
and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
5
Revitalising brands through communication messages : the role of brand familiarity
Delgado-Ballester, Elena
;
Navarro, Angeles
;
Sicilia, María
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 31-51
Persistent link: https://www.econbiz.de/10009514326
Saved in:
6
Markenwissen - Conceptual Brand Mapping : ein webbasierter Ansatz zur strukturierten Erhebung, Darstellung und Interpretation semantischer Netzwerke von Marken
Klein Reesink, Thomas
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013435833
Saved in:
7
Fighting store brands through the strategic timing of pricing and
advertising
decisions
Karray, Salma
;
Martín Herrán, Guiomar
- In:
European journal of operational research : EJOR
275
(
2019
)
2
,
pp. 635-647
Persistent link: https://www.econbiz.de/10011993549
Saved in:
8
Too sexy for the price? : the effectiveness of erotic
advertising
depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
9
Advertising
and brand attitudes : evidence from 575 brands over five years
Du, Rex Yuxing
;
Joo, Mingyu
;
Wilbur, Kenneth C.
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 257-323
Persistent link: https://www.econbiz.de/10012098690
Saved in:
10
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
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