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A meta-analysis of the relationship between customer participation and brand outcomes
Nardi, Vinicius Antonio Machado; Jardim, William Carvalho; … - In: Journal of business research : JBR 117 (2020), pp. 450-460
Persistent link: https://www.econbiz.de/10012286538
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The influence of brand credibility on consumers' attention to sales promotions
Ladeira, Wagner Junior; Santini, Fernando de Oliveira; … - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 855-873
Persistent link: https://www.econbiz.de/10012258143
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The brand experience extended model : a meta-analysis
Santini, Fernando de Oliveira; Ladeira, Wagner Junior; … - In: The journal of brand management : an international journal 25 (2018) 6, pp. 519-535
Persistent link: https://www.econbiz.de/10011962812
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Impact of brand familiarity on attitude formation : insights and generalizations from a meta-analysis
Ladeira, Wagner Junior; Santiago, Joanna Krywalski; … - In: The journal of product & brand management 31 (2022) 8, pp. 1168-1179
Persistent link: https://www.econbiz.de/10013429136
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Non-monetary sales promotion effects on credit cards
Bagnolini Boschetti, Rochele Isabel; Perin, Marcelo … - In: Journal of financial services marketing : JFSM 22 (2017) 1, pp. 3-13
Persistent link: https://www.econbiz.de/10011703012
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The influence of advertisement repetition on price image in the context of higher education services
Silva, Thayse Schneider da; Perin, Marcelo Gattermann; … - In: Journal of revenue and pricing management 18 (2019) 4, pp. 342-352
Persistent link: https://www.econbiz.de/10012056883