Narrow search
Showing 1 - 5 of 5
Cover Image
Quality-tier competition and optimal pricing
Sivakumar, K. - In: Journal of business research : JBR 33 (1995) 3, pp. 251-260
Persistent link: https://www.econbiz.de/10001183943
Cover Image
Examining loss aversion for quality versus loss aversion for price
Sivakumar, K. - In: Journal of marketing theory and practice 19 (2011) 3, pp. 317-324
Persistent link: https://www.econbiz.de/10009243280
Cover Image
Quality-tier competition : impacts of the "whether" decision and the direction of price change
Sivakumar, K.; Raj, S. P. - 1995
Persistent link: https://www.econbiz.de/10000917642
Cover Image
Unique inter-brand effects of price on brand choice
Krishnamurthi, Lakshman - In: Journal of business research : JBR 34 (1995) 1, pp. 47-56
Persistent link: https://www.econbiz.de/10001187884
Cover Image
Role of nonprice variables in intertier competition
Sivakumar, K.; Nakata, Cheryl; Aggarwal, Praveen; … - In: Journal of marketing theory and practice 17 (2009) 4, pp. 351-367
Persistent link: https://www.econbiz.de/10003897743