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Boycotting as Ethical Consumer...
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Journal of retailing and consumer services
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Psychology & marketing
63
European journal of marketing : EJM
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Asia Pacific journal of marketing and logistics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
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The journal of consumer marketing
35
Journal of marketing communications
32
Journal of strategic marketing
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
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Journal of international consumer marketing
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Journal of the Academy of Marketing Science
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Marketing intelligence & planning
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of promotion management : innovations in planning and applied research
26
International journal of consumer studies
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International journal of hospitality management
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Journal of global marketing
24
International journal of advertising : the review of marketing communications
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Journal of marketing
23
Journal of promotion management : JPM
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Cogent business & management
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International marketing review
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The IUP journal of brand management : IJBRM
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European journal of marketing
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
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Journal of retailing
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SpringerLink / Bücher
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International journal of market research
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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EconStor
8
OLC EcoSci
1
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1
How do consumers reconcile positive and negative CSR-related information to form an ethical brand perception? : a mixed method inquiry
Brunk, Katja H.
;
De Boer, Cara
- In:
Journal of business ethics : JBE
161
(
2020
)
2
,
pp. 443-458
Persistent link: https://www.econbiz.de/10012207534
Saved in:
2
Moral credentials versus moral credits : two paths to consumers' licensing of brand transgressions
Ryoo, Yuhosua
- In:
Journal of business research : JBR
146
(
2022
),
pp. 13-31
Persistent link: https://www.econbiz.de/10013271369
Saved in:
3
Die Bedeutung emotionaler Markenverbundenheit im Falle unmoralischen Unternehmensverhaltens
Schmalz, Sebastian
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003907890
Saved in:
4
When do unethical brand perceptions spill over to competitors?
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 219-230
Persistent link: https://www.econbiz.de/10011675162
Saved in:
5
Ethics
of mobile behavioral advertising : antecedents and outcomes of perceived ethical value of advertised brands
Mpinganjira, Mercy
;
Maduku, Daniel K.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 464-478
Persistent link: https://www.econbiz.de/10011980256
Saved in:
6
Sensory stimulation for sensible consumption : multisensory marketing for e-tailing of ethical brands
Yoganathan, Vignesh
;
Osburg, Victoria-Sophie
;
Akhtar, …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 386-396
Persistent link: https://www.econbiz.de/10011981085
Saved in:
7
Lie, cheat, and steal : how harmful brands motivate consumers to act unethically
Rotman, Jeff D.
;
Khamitov, Mansur
;
Connors, Scott
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 353-361
Persistent link: https://www.econbiz.de/10011858725
Saved in:
8
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
9
Looping the value chain : designer copies in a brand-name garment factory
Prentice, Rebecca
- In:
Hidden hands in the market : ethnographies of fair …
,
(pp. 97-121)
.
2008
Persistent link: https://www.econbiz.de/10003866940
Saved in:
10
Product and branding
ethics
Parguel, Béatrice
;
Monnot, Elisa
- In:
The SAGE handbook of marketing ethics
,
(pp. 385-398)
.
2021
Persistent link: https://www.econbiz.de/10012306272
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