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~subject:"Markenartikel"
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Impact of External Communicati...
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Markenartikel
Industrie
50,977
Manufacturing industries
37,011
Pakistan
18,565
Markenführung
17,016
Brand management
16,994
Dienstleistungssektor
12,307
Service industry
11,282
Konsumentenverhalten
8,038
Consumer behaviour
8,037
Markenimage
7,076
Brand image
6,946
Produktivität
6,421
Deutschland
6,401
Productivity
6,128
Indien
5,301
USA
5,251
Brand
5,217
Innovation
4,756
India
4,678
Germany
4,603
United States
4,538
Theorie
4,110
Theory
4,063
China
3,364
Unternehmenserfolg
3,336
Beziehungsmarketing
3,334
Relationship marketing
3,330
Firm performance
3,306
Schätzung
3,291
Estimation
3,218
Wirtschaftswachstum
2,940
Economic growth
2,562
Großbritannien
2,462
Auslandsinvestition
2,415
SME
2,410
KMU
2,409
Foreign investment
2,384
Innovationsmanagement
2,253
Technischer Fortschritt
2,243
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Undetermined
2,420
Free
843
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Article
3,868
Book / Working Paper
1,352
Journal
7
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Article in journal
3,450
Aufsatz in Zeitschrift
3,450
Aufsatz im Buch
379
Book section
379
Hochschulschrift
141
Graue Literatur
121
Non-commercial literature
121
Thesis
112
Arbeitspapier
89
Working Paper
89
Collection of articles of several authors
87
Sammelwerk
87
Aufsatzsammlung
61
Conference paper
48
Konferenzbeitrag
48
Case study
38
Fallstudie
38
Reprint
35
Konferenzschrift
25
Bibliografie enthalten
23
Bibliography included
23
Conference proceedings
14
Lehrbuch
13
Handbook
11
Handbuch
11
Textbook
11
Ratgeber
10
Guidebook
9
Bibliografie
6
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4
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4
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4
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4
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4
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4
Dissertation u.a. Prüfungsschriften
3
Einführung
3
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3
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English
4,790
German
425
Undetermined
9
French
7
Polish
2
Swedish
2
Russian
1
Spanish
1
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Author
All
Keller, Kevin Lane
24
De Chernatony, Leslie
22
Baumgarth, Carsten
21
Fournier, Susan
20
Phau, Ian
20
Burmann, Christoph
19
Sarkar, Abhigyan
18
Melewar, T. C.
17
Bruhn, Manfred
16
Esch, Franz-Rudolf
16
Fetscherin, Marc
16
Dawes, John
15
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Guzman, Francisco
13
Japutra, Arnold
13
Kapferer, Jean-Noël
13
Steenkamp, Jan-Benedict E. M.
13
Loureiro, Sandra Maria Correia
12
Romaniuk, Jenni
12
Sattler, Henrik
12
Sharp, Byron
12
Ko, Eunju
11
Schmidt, Holger J.
11
Trinh, Giang
11
Veloutsou, Cleopatra
11
Christodoulides, George
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Rahman, Zillur
10
Sreejesh, S.
10
Uggla, Henrik
10
Ahlert, Dieter
9
Foroudi, Pantea
9
Gupta, Suraksha
9
Han, Heesup
9
Khamitov, Mansur
9
Koll, Oliver
9
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Institution
All
Springer Fachmedien Wiesbaden
10
Gesellschaft zur Erforschung des Markenwesens
8
NetLibrary, Inc
7
Information Resources Management Association
5
Verlag Dr. Kovač
3
Books on Demand GmbH <Norderstedt>
2
Haufe-Lexware GmbH & Co. KG
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
American Marketing Association
1
Arthur D. Little, Inc
1
Brandsboard e.V.
1
Chambre de commerce et d'industrie de Paris
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Harvard Graduate School of Business Administration
1
Helmut-Schmidt-Universität
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Wirtschafts- und Sozialwissenschaften des Landbaus <München> / Abteilung Marktlehre der Agrar- und Ernährungswirtschaft
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Institute of Practitioners in Advertising <London>
1
Interbrand
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationaler Markentag <3, 2009, Wien>
1
Internationales Design Zentrum Berlin
1
Kraft Foods Deutschland GmbH & Co. KG
1
Markendialog <1, 1997, Frankfurt, Main>
1
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Published in...
All
Journal of business research : JBR
239
The journal of brand management : an international journal
229
The journal of product & brand management
192
Journal of retailing and consumer services
139
European journal of marketing : EJM
56
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
SpringerLink / Bücher
41
Journal of strategic marketing
38
Marketing intelligence & planning
37
Journal of marketing communications
33
Marketing letters : a journal of research in marketing
33
International journal of hospitality management
29
Journal of marketing
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
The journal of consumer marketing
28
European journal of marketing
27
Brands and branding
26
Journal of the Academy of Marketing Science
26
Journal of fashion marketing and management
25
Journal of international consumer marketing
25
Journal of promotion management : JPM
25
Business horizons
24
International journal of consumer studies
24
Journal of promotion management : innovations in planning and applied research
24
Cogent business & management
23
Journal of marketing management : MM
23
The IUP journal of brand management : IJBRM
23
International journal of advertising : the review of marketing communications
22
Journal of global marketing
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
International journal of market research
20
International marketing review
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of retailing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Qualitative market research : an international journal
19
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Source
All
ECONIS (ZBW)
5,191
USB Cologne (EcoSocSci)
35
BASE
1
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1
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
2
Service inside : the impact of ingredient service branding on quality perceptions and behavioral intentions
Helm, Sabrina V.
;
Özergin, Berrin
- In:
Industrial marketing management : the international …
50
(
2015
),
pp. 142-149
Persistent link: https://www.econbiz.de/10011411720
Saved in:
3
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
Saved in:
4
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Saved in:
5
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
Saved in:
6
The effects of brand identity on brand performance in the service sector
Casidy, Riza
;
Prentice, Catherine
;
Wymer, Walter
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 651-665
Persistent link: https://www.econbiz.de/10012202785
Saved in:
7
Effect of quality products, services and brand on customer satisfaction at McDonald's
Priyono, Priyono Iyon
- In:
Inventi impact: retailing & consumer services
(
2018
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012145738
Saved in:
8
Die zunehmende Bedeutung von Dienstleistungsmarken
Bruhn, Manfred
- In:
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
,
(pp. 213-225)
.
2001
Persistent link: https://www.econbiz.de/10001572317
Saved in:
9
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
10
A service perspective on IBM's brand
Maglio, Paul P.
;
Nusser, Stefan
;
Bishop, Kevin
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
27
(
2010
)
6
,
pp. 44-48
Persistent link: https://www.econbiz.de/10008759838
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