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Are brand benefits perceived differently in less developed economies? : a scale development and validation

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New corporate social responsibility brand evaluation in a developing country : Uzbekistan

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Organizations strive to satisfy salient and unmet consumer needs by providing value through their products and services. If environmentally sustainable "green" brands successfully exist by addressing environmental issues in developed countries where environmental consciousness is high, there may...

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Cognitive drivers of brand love and store brand loyalty : lessons for retailers in a developing country setting

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Social brand engagement and brand positioning for higher educational institutions : an empirical study in Sri Lanka

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Consumer-brand relationships within the luxury cosmetic domain

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Modelling research on consumer attitude toward car brands

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