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The impact of cultural authenticity on brand uniqueness and willingness to try : the case of Chinese brands and US consumers
Southworth, Sarah; Ha-Brookshire, Jung E. - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 724-742
Persistent link: https://www.econbiz.de/10011622799
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Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu; Wang, Cheng Lu - In: Journal of business research : JBR 68 (2015) 6, pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
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Conceptualising the influence of the cultural orientation of Latin Americans on consumers' choice of US brands
Gaur, Sanjaya Singh; Bathula, Hanoku; Valcarcel Diaz, … - In: European business review : EBR ; the official journal … 27 (2015) 5, pp. 477-494
Persistent link: https://www.econbiz.de/10011443126
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How brands craft national identity
Beverland, Michael B.; Eckhardt, Giana M.; Sands, Sean; … - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 586-609
Persistent link: https://www.econbiz.de/10012799017
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What shapes adolescents' attitudes toward luxury brands? : the role of self-worth, self-construal, gender and national culture
Bakir, Aysen; Gentina, Élodie; Gil, Luciana de Araujo - In: Journal of retailing and consumer services 57 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012305379
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Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George; Stathopoulou, Anastasia; Qiao, Jiayu - In: Journal of international marketing 27 (2019) 2, pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
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Identifying new segments from a global branding perspective : a three-country study
Palazzo, Maria; Vollero, Agostino; Siano, Alfonso - In: Journal of marketing analytics : JMA 4 (2016) 4, pp. 159-171
Persistent link: https://www.econbiz.de/10011662895
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Relationships between brand perception, ideology and consumer ethnocentrism in post-communist Romania
Iacob, Andreea; Kuada, John E.; Lawson, Lartey G. - In: Journal of euromarketing 23 (2014) 1/2, pp. 85-110
Persistent link: https://www.econbiz.de/10010504724
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Examining ethnocentrism in an age of hybrid consumers and hybrid brands : an empirical analysis
Ghosh Chowdhury, Tilottama; Elahee, Mohammad Niamat; … - In: Journal of international consumer marketing 31 (2019) 4, pp. 330-344
Persistent link: https://www.econbiz.de/10012200786
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"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun; Karimi, Sahar; Yuen, Tsunwai Wesley - In: Journal of marketing communications 26 (2020) 2, pp. 130-144
Persistent link: https://www.econbiz.de/10012203401