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~subject:"Markenartikel"
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Markenartikel
Konsumentenverhalten
79,134
Consumer behaviour
78,701
Beziehungsmarketing
25,181
Relationship marketing
25,153
Qualitätsmanagement
16,748
Quality management
14,429
Theorie
12,921
Theory
12,727
Markenführung
8,345
Brand management
8,341
Kundenzufriedenheit
8,246
Customer satisfaction
8,235
Dienstleistungsqualität
8,137
Service quality
8,118
Deutschland
7,644
Germany
7,091
Markenimage
6,973
Brand image
6,943
USA
6,572
United States
6,319
Online-Handel
5,819
Online retailing
5,802
Internationales Marketing
5,776
Social Web
5,617
Social web
5,614
Online-Marketing
5,150
Internet marketing
5,111
International marketing
5,110
Einzelhandel
4,613
Electronic Commerce
4,605
Retail trade
4,525
Marketingmanagement
4,519
Brand
4,475
E-commerce
4,456
Marketing management
4,442
Werbewirkung
3,675
Advertising effects
3,636
Verbraucherverhalten
3,570
Experiment
3,429
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All
Undetermined
2,083
Free
660
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Article
3,561
Book / Working Paper
902
Journal
2
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Article in journal
3,241
Aufsatz in Zeitschrift
3,241
Aufsatz im Buch
306
Book section
306
Graue Literatur
161
Non-commercial literature
161
Hochschulschrift
155
Working Paper
128
Thesis
120
Arbeitspapier
119
Conference paper
41
Konferenzbeitrag
41
Reprint
39
Collection of articles of several authors
31
Sammelwerk
31
Bibliografie enthalten
25
Bibliography included
25
Aufsatzsammlung
14
Case study
12
Fallstudie
12
Konferenzschrift
9
Dissertation u.a. Prüfungsschriften
8
Conference proceedings
6
Collection of articles written by one author
3
Glossar enthalten
3
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3
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3
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3
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3
Amtsdruckschrift
2
Festschrift
2
Government document
2
Lehrbuch
2
Beispielsammlung
1
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1
Fallstudiensammlung
1
Interview
1
Market information
1
Marktinformation
1
Mikroform
1
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English
4,168
German
283
French
9
Polish
3
Undetermined
2
Arabic
1
Dutch
1
Russian
1
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Author
All
Dawes, John
22
Fournier, Susan
22
Phau, Ian
21
Sarkar, Abhigyan
19
Hildebrandt, Lutz
18
Fetscherin, Marc
16
Diamantopoulos, Adamantios
14
Huber, Frank
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Guzman, Francisco
13
Japutra, Arnold
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Hruschka, Harald
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Baumgartner, Bernhard
11
Bronnenberg, Bart J.
11
De Chernatony, Leslie
11
Sharp, Byron
11
Veloutsou, Cleopatra
11
Boztuğ, Yasemin
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Herrmann, Andreas
10
Khamitov, Mansur
10
Khan, Imran
10
Bagozzi, Richard P.
9
Han, Heesup
9
Kumar, Vikas
9
Laurent, Gilles
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Paap, Richard
9
Park, C. Whan
9
Sreejesh, S.
9
Thomson, Matthew
9
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Information Resources Management Association
4
National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
4
Verlag Dr. Kovač
3
Europäische Kommission
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Gesellschaft zur Erforschung des Markenwesens
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Helmut-Schmidt-Universität
1
Hessische Landesanstalt für Privaten Rundfunk <Kassel>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
World Advertising Research Center <Henley-on-Thames>
1
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Published in...
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Journal of business research : JBR
236
The journal of brand management : an international journal
199
The journal of product & brand management
175
Journal of retailing and consumer services
149
Psychology & marketing
64
European journal of marketing : EJM
47
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of strategic marketing
31
Marketing intelligence & planning
31
Journal of fashion marketing and management
30
Journal of marketing communications
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of marketing
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of promotion management : JPM
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
22
International marketing review
22
SpringerLink / Bücher
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
European journal of marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of international marketing
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of marketing management : MM
19
Journal of retailing
19
International journal of market research
18
Global business review
17
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Source
All
ECONIS (ZBW)
4,431
USB Cologne (EcoSocSci)
23
EconStor
10
OLC EcoSci
1
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1
Is brand experience a good mediator? : an empirical study on ISP sector
Durmaz, Osman
-
2022
Persistent link: https://www.econbiz.de/10012887922
Saved in:
2
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
3
Role of MNCs in changing preferences for food consumption in Russia under import substitution
Chernova, Veronica Yu.
;
Starostin, Vasily S.
; …
- In:
European research studies
20
(
2017
)
4B
,
pp. 158-166
Persistent link: https://www.econbiz.de/10012219571
Saved in:
4
Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana
;
Kelley, James B.
;
Youn, James B.
;
Chen, Qimei
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
Saved in:
5
"Do your internal branding efforts measure up?" : consumers' response to brand supporting behaviors of hospitality employees
Erkmen, Ezgi
;
Hancer, Murat
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 878-895
Persistent link: https://www.econbiz.de/10011408127
Saved in:
6
The effect of customer ethnocentrism and customer participation on global brand attitude : the perspective of Chinese customer
Hong, EunPyo
;
Park, Jungkun
;
Pensri Jaroenwanit
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014240277
Saved in:
7
Brand resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
Saved in:
8
Enhancing internal branding outcomes through customer experience management : new empirical insights from the automotive industry
Souka, Mohamed
;
Rump, Markus
;
Löffler, Michael
; …
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 22-34
Persistent link: https://www.econbiz.de/10014306383
Saved in:
9
Global vs local : analysis of the consumer-brand relationships in India
Sengupta, Aniket
;
Wesley, Scarlett
;
Cavender, RayeCarol
; …
- In:
International journal of retail and distribution management
50
(
2022
)
3
,
pp. 361-376
Persistent link: https://www.econbiz.de/10013398011
Saved in:
10
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
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