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Derivers of green buying behavior for organic skincare products through an interplay of green brand evaluation and green advertisement

Mansoor, Mahnaz; Saeed, Abid; Kartawinata, Budi Rustandi; … - In: Journal of global fashion marketing : JGfM 13 (2022) 4, pp. 328-343

Persistent link: https://www.econbiz.de/10013410695

Motivations to interact with brands on Facebook : towards a typology of consumer-brand interactions

Azar, Salim L.; Machado, Joana César; … - In: The journal of brand management : an international journal 23 (2016) 2, pp. 153-178

Persistent link: https://www.econbiz.de/10011459520

Profiling consumers of private label brands in virtual retail environment : a cluster analytic approach

Kumar, Sumit; Chandra, Bibhas - In: International journal of electronic marketing and … 10 (2019) 1, pp. 26-44

Persistent link: https://www.econbiz.de/10012036980

Lifestyle segmentation : mobile phone purchase vis-à-vis consumption decision

Nugraha, Albert Kriestian Novi Adhi; Silintowe, Yunita … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 1, pp. 14-25

Prior studies intensively rely on lifestyle segmentation to investigate the patterns of purchase and consumption decisions. However, the literature does not specifically relate lifestyle profiles with the types of consumer decisions (i.e., purchasing vs. consumption decisions). Therefore, this...

Persistent link: https://www.econbiz.de/10012938788

Traits and peculiarities of different brand hate behaviours

Curina, Ilaria; Francioni, Barbara; Cioppi, Marco; … - In: Journal of strategic marketing 29 (2021) 3, pp. 227-246

Persistent link: https://www.econbiz.de/10012515820

Identifying new segments from a global branding perspective : a three-country study

Palazzo, Maria; Vollero, Agostino; Siano, Alfonso - In: Journal of marketing analytics : JMA 4 (2016) 4, pp. 159-171

Persistent link: https://www.econbiz.de/10011662895

Segmenting consumers based on their evaluation of local, global and glocal brands

López-Lomelí, Miguel Ángel; Alarcón-del-Amo, … - In: Journal of international consumer marketing 31 (2019) 5, pp. 395-407

Persistent link: https://www.econbiz.de/10012200790

Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study

Nandy, Subarna; Sondhi, Neena; Joshi, Himanshu - In: Journal of international consumer marketing 36 (2024) 1, pp. 80-96

Persistent link: https://www.econbiz.de/10014515016

An empirical investigation of perceived relational benefits and brand engagement in restaurant services

Odoom, Raphael; Boateng, Henry; Asante, Bismark Omane - In: International journal of contemporary hospitality management 29 (2017) 11, pp. 2767-2784

Persistent link: https://www.econbiz.de/10011799898

Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?

Rasouli, Nasrin; Mostafa Rasoolimanesh, S.; Rahmani, … - In: Journal of hospitality marketing & management 31 (2022) 6, pp. 662-687

Persistent link: https://www.econbiz.de/10013327881

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