Similar Search Results

Cultural intermediaries in place branding : who are they and how do they construct legitimacy for their work and for themselves?

Warren, Giannina; Dinnie, Keith - In: Tourism management : research, policies, practice 66 (2018), pp. 302-314

Persistent link: https://www.econbiz.de/10011814727

Nation branding : concepts, issues, practice

Dinnie, Keith. - 2016 - Second edition.

pt. 1. Scope and scale of nation branding -- pt. 2. Conceptual roots of nation branding -- pt. 3. Ethical and pragmatic issues in nation branding -- pt. 4. Current practice and future horizons for nation branding.

Persistent link: https://www.econbiz.de/10013182025