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~subject:"Markenführung"
~type:"article"
~type_genre:"Sammelwerk"
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Asia Pacific journal of marketing and logistics
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Themed issue: Branding in Asia
In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 287-340
Persistent link: https://www.econbiz.de/10009752325
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2
Special issue: On being branded
Sullivan, Kate
(
contributor
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- In:
Scandinavian journal of management
29
(
2013
)
2
,
pp. 121-193
Persistent link: https://www.econbiz.de/10009758027
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Brand
orientation : past, present, and future
Baumgarth, Carsten
(
contributor
)
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 981-1142
Persistent link: https://www.econbiz.de/10010194427
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