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~subject:"Markenführung"
~type_genre:"Company information"
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ECONIS (ZBW)
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Werbung und
Markenartikel
am Beispiel der Markenfirma Dr. Oetker von 1891 bis 1975 in Deutschland
Conrad, Hans-Gerd
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2002
Persistent link: https://www.econbiz.de/10001717248
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2
Ikone einer Leidenschaft : die Entwicklung der Marke Mercedes-Benz
Butterfield, Leslie
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2005
Persistent link: https://www.econbiz.de/10003452575
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3
Identitätsbasierte Markenführung in der Lebensmittelindustrie: der Fall FRoSTA
Burmann, Christoph
;
Feddersen, Christian
-
2007
-
1. Aufl
Persistent link: https://www.econbiz.de/10003417093
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4
Rising tide : lessons from 165 years of
brand
building at Procter & Gamble
Dyer, Davis
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2004
Persistent link: https://www.econbiz.de/10013549572
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