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Naming names : part three ; safeguarding brand equity in the United States by developing a family of trademarks
Petty, Ross D. - In: The journal of brand management : an international journal 17 (2009/10) 8, pp. 561-567
Persistent link: https://www.econbiz.de/10008659267
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Handbuch Markenführung : Kompendium zum erfolgreichen Markenmanagement ; Strategien, Instrumente, Erfahrungen
Bruhn, Manfred (contributor) - 2004
Persistent link: https://www.econbiz.de/10001748065
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Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
Herbrand, Nicolai Oliver (contributor);  … - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003364979
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Brands and brand management
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003707190
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Naming names: trademark strategy and beyond : selecting a brand name. Teil 1
Petty, Ross D. - In: The journal of brand management : an international journal 15 (2007/08) 3, pp. 190-197
Persistent link: https://www.econbiz.de/10003627425
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Marken-Management : Jahrbuch für Strategie und Praxis der Markenführung
Frankfurt, M. : Dt. Fachverl. - 2008/09(2008) - 2010/11(2010); damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10003608281
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Advanced brand management : managing brands in a changing world
Temporal, Paul - 2010 - 2nd ed.
Persistent link: https://www.econbiz.de/10003879403
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Decoded : the science behind why we buy
Barden, Phil - 2023 - Second edition
pragmatic framework and guidelines for day to day marketing practice on how to employ this knowledge for more effective brand …
Persistent link: https://www.econbiz.de/10013273557