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~subject:"Markenführung"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammlung"
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ECONIS (ZBW)
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1
Dedicated followers of
fashion
: an economic geographic analysis of the Swedish
fashion
industry
Hauge, Atle
-
2007
Persistent link: https://www.econbiz.de/10003650038
Saved in:
2
Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
Herbrand, Nicolai Oliver
(
contributor
); …
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003364979
Saved in:
3
Marken-Management : Jahrbuch für Strategie und Praxis der Markenführung
Frankfurt, M. : Dt. Fachverl.
-
2008/09(2008) - 2010/11(2010); damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10003608281
Saved in:
4
Advanced
brand
management : managing brands in a changing world
Temporal, Paul
-
2010
-
2nd ed.
Persistent link: https://www.econbiz.de/10003879403
Saved in:
5
The influence of
brand
experiences onto
brand
preference,
brand
meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
Saved in:
6
Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
Saved in:
7
Three essays on consideration sets
Terech, Andres
-
2004
Persistent link: https://www.econbiz.de/10003946475
Saved in:
8
Decoded : the science behind why we buy
Barden, Phil
-
2023
-
Second edition
pragmatic framework and guidelines for day to day marketing practice on how to employ this knowledge for more effective
brand
…
Persistent link: https://www.econbiz.de/10013273557
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