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~subject:"Markenführung"
~type_genre:"Fallstudiensammlung"
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ECONIS (ZBW)
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Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
Herbrand, Nicolai Oliver
(
contributor
); …
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003364979
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2
Marken-Management : Jahrbuch für Strategie und Praxis der Markenführung
Frankfurt, M. : Dt. Fachverl.
-
2008/09(2008) - 2010/11(2010); damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10003608281
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3
Advanced
brand
management : managing brands in a changing world
Temporal, Paul
-
2010
-
2nd ed.
Persistent link: https://www.econbiz.de/10003879403
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4
Decoded : the science behind why we buy
Barden, Phil
-
2023
-
Second edition
pragmatic framework and guidelines for day to day marketing practice on how to employ this knowledge for more effective
brand
…
Persistent link: https://www.econbiz.de/10013273557
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