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~subject:"Markenführung"
~type_genre:"Systematic review"
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Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten
-
2008
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
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2
Economics of private labels : a survey of literature
Bergés-Sennou, Fabian
(
contributor
); …
- In:
Journal of agricultural & food industrial organization
2
(
2004
)
1
Persistent link: https://www.econbiz.de/10001982160
Saved in:
3
Future research directions in tourism marketing
Tsiotsou, Rodoula
;
Ratten, Vanessa
- In:
Marketing intelligence & planning
28
(
2010
)
4
,
pp. 533-544
Persistent link: https://www.econbiz.de/10008652204
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4
Towards an integrative framework of
brand
country of origin recognition determinants : a cross-classified hierarchical model
Martín Martín, Oscar
;
Cerviño, Julio
- In:
International marketing review
28
(
2011
)
6
,
pp. 530-558
Persistent link: https://www.econbiz.de/10009390040
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