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Markenführung
Marketingmanagement
16,903
Marketing management
16,071
Marktforschung
12,249
Market research
6,512
Marketing
4,187
Konsumentenverhalten
3,918
Consumer behaviour
3,905
Theorie
3,695
Theory
3,678
Deutschland
2,963
Germany
2,547
Beziehungsmarketing
2,144
Relationship marketing
2,140
USA
1,728
United States
1,652
Brand management
1,485
Online-Marketing
1,232
Strategisches Management
1,203
Internet marketing
1,188
Innovation
1,071
Unternehmenserfolg
1,050
Firm performance
1,045
Vereinigte Staaten
1,031
Strategic management
931
Internationales Marketing
868
Werbung
861
International marketing
836
Social Web
812
Social web
812
KMU
804
SME
804
Marketingtheorie
758
Marketing theory
739
Markenimage
729
Brand image
722
Markenartikel
696
Advertising
685
Innovationsmanagement
677
Innovation management
650
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159
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Article
1,103
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379
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7
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Hochschulschrift
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14
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Conference proceedings
10
Guidebook
8
Handbook
8
Handbuch
8
Ratgeber
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Textbook
7
Bibliografie enthalten
4
Bibliography included
4
Einführung
3
Interview
3
Article
2
Bibliografie
2
Collection of articles written by one author
2
Fallstudiensammlung
2
Festschrift
2
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1
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1
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English
1,259
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232
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Keller, Kevin Lane
19
Melewar, T. C.
14
Baumgarth, Carsten
10
Kitchen, Philip J.
9
Laukkanen, Tommi
9
Burmann, Christoph
8
Urde, Mats
8
Balmer, John M. T.
7
Ko, Eunju
7
O'Cass, Aron
7
Aaker, David A.
6
Adeola, Ogechi
6
Foroudi, Pantea
6
Hirvonen, Saku
6
MacInnis, Deborah J.
6
Meffert, Heribert
6
Reijonen, Helen
6
Šerić, Maja
6
Balmer, John M.T.
5
Bruhn, Manfred
5
Chan-Olmsted, Sylvia M.
5
Merrilees, Bill
5
Park, C. Whan
5
Schultz, Don E.
5
Strebinger, Andreas
5
Albers, Sönke
4
Bang Nguyen Viet
4
Bang, Nguyen
4
Cuneo, Andres
4
Dekimpe, Marnik G.
4
Gupta, Suraksha
4
He, Jiaxun
4
Hinson, Robert
4
Loureiro, Sandra Maria Correia
4
Martínez-López, Francisco J.
4
Mingione, Michela
4
Mutum, Dilip S.
4
Ozuem, Wilson
4
Pitt, Leyland F.
4
Sakkthivel, A. M.
4
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American Marketing Association
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Gesellschaft zur Erforschung des Markenwesens
3
Information Resources Management Association
3
Deutsche Werbewissenschaftliche Gesellschaft
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Haufe-Lexware GmbH & Co. KG
2
IGI Global
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Books on Demand GmbH <Norderstedt>
1
Erasmus Research Institute of Management
1
Fachhochschule Reutlingen / European School of Business
1
GfK-Nürnberg e.V.
1
International Association for the Study of Insurance Economics
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <16, 2012, Berlin>
1
Markendialog <19., 2015, Berlin>
1
Markendialog <7, 2003, Frankfurt, Main>
1
Media Management and Transformation Centre <Jönköping>
1
NetLibrary, Inc
1
Palgrave Macmillan <Firma>
1
Redline Verlag
1
Serviceplan Group
1
Serviceplan Gruppe für Innovative Kommunikation
1
Springer Fachmedien Wiesbaden
1
Springer-Verlag GmbH
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Verlag Dr. Kovač
1
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The journal of brand management : an international journal
51
Journal of business research : JBR
50
The journal of product & brand management
34
European journal of marketing : EJM
23
Journal of strategic marketing
23
Journal of retailing and consumer services
20
Journal of marketing communications
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
SpringerLink / Bücher
16
Journal of marketing management : MM
12
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
Gabler Edition Wissenschaft
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of the Academy of Marketing Science
10
Qualitative market research : an international journal
10
Springer eBook Collection
10
International marketing review
9
Journal of marketing
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
The marketing review
9
Asia Pacific journal of marketing and logistics
8
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
Journal of marketing research : JMR
8
The journal of business & industrial marketing
8
Business horizons
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
Marketing intelligence & planning
7
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
International journal of market research : JMRS ; the journal of the Market Research Society
6
International journal of wine business research : IJWBR
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Measuring and managing brands
6
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ECONIS (ZBW)
1,486
EconStor
3
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1
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
2
Customer-based perceptual map as a marketing intelligence source
Daabes, Ajayeb S. Abu
;
Kharbat, Faten F.
- In:
International journal of economics and business research
13
(
2017
)
4
,
pp. 360-379
Persistent link: https://www.econbiz.de/10011740419
Saved in:
3
Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
Saved in:
4
Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe
(
ed.
)
-
2003
Persistent link: https://www.econbiz.de/10001753842
Saved in:
5
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik materialov VI Vserossijskoj naučno-praktičeskoj konferencii, 7 - 8 ijunja 2005 g.
Semerkova, L. N.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003920535
Saved in:
6
Assessing the fit of two brand personality scales in a Chinese context and revisiting the predictive validity of two methods of measuring self-congruity
Jie, Yun
;
Chou, Ting-jui
;
Chou, Naichieh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 525-540
Persistent link: https://www.econbiz.de/10009528846
Saved in:
7
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik statej VIII Vserosijskoj naučno-praktičeskoj konferencii, ijunʹ 2007 g.
Semerkova, L. N.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10008909910
Saved in:
8
Communications between organizations and their markets in emerging economies : a research agenda
Schultz, Don E.
- In:
Organizations and markets in emerging economies
1
(
2010
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10009354772
Saved in:
9
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
10
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
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