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Marketing strategy decisions for brand extension success
Athanasopoulou, Pinelopi; Giovanis, Apostolos N.; … - In: The journal of brand management : an international journal 22 (2015) 6, pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
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Adapting premium FMCG strategies to luxury brands
Dollet, Jean Noel; Díaz, Angel; Fernández-Moya, … - In: International journal of business excellence 12 (2017) 1, pp. 46-65
Persistent link: https://www.econbiz.de/10011800723
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Die erfolgreiche Umsetzung strategischer Erfolgspotentiale : der ressourcenorientierte Ansatz im Marketing
Hoffmann Linhard, Adolfo (contributor) - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001595510
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Die Bedeutung der Marke
Maucher, Helmut - In: Erfolgreich mit den Großen des Managements, (pp. 203-217). 2008
Persistent link: https://www.econbiz.de/10003653980
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Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham - In: International journal of intelligent enterprise 9 (2022) 2, pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
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How can brand-owned media be managed? : exploring the managerial success factors of the new interrelation between brands and media
Baetzgen, Andreas; Tropp, Jörg - In: JMM : the international journal on media management 17 (2015) 3, pp. 135-155
Persistent link: https://www.econbiz.de/10011432578
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Flagship and flanker bands : consumer preference study of Hindustan Unilever Limited and Procter & Gamble
Jain, Ankita; Sharma, Ritu - In: The IUP journal of brand management : IJBRM 15 (2018) 3, pp. 7-22
Persistent link: https://www.econbiz.de/10011987765
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Flagship stores for FMCG national brands : do they improve brand cognitions and create favorable consumer reactions?
Nierobisch, Tim; Toporowski, Waldemar; Dannewald, Till; … - In: Journal of retailing and consumer services 34 (2017), pp. 117-137
Persistent link: https://www.econbiz.de/10011629027
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Market Driven und Market Driving aus Mitarbeiter- und Konsumentensicht
Düerkop, Henrike - 2015
Persistent link: https://www.econbiz.de/10011309236
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Managing brand portfolios : audit of leading grocery supplier brands 2004 to 2012
Laforet, Sylvie - In: Journal of strategic marketing 23 (2015) 1, pp. 72-89
Persistent link: https://www.econbiz.de/10011297674