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Persistent link: https://www.econbiz.de/10011812938

Marketing Food Brands : Private Label versus Manufacturer Brands in the Consumer Goods Industry

Chimhundu, Ranga - 2018

With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. The author illustrates the volatile nature of the relationship between the two types of brands as they compete and...

Persistent link: https://www.econbiz.de/10012397606

Auf sich achtgeben - der Weg zu Gesundheit und Wohlbefinden? : ... vom 27. Juni 2014 im NürnbergConventionCenter, NCC Mitte

Frank, Ronald (revision) - Gesellschaft für Konsum-, Markt- und Absatzforschung - 2014

Persistent link: https://www.econbiz.de/10014289892

Domestic or imported beer brands? : analysis and assessment of brand equity in the Spanish market

Porral, Cristina Calvo; Lévy Mangin, Jean-Pierre; … - In: Journal of international food & agribusiness marketing … 25 (2013) 4, pp. 324-347

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From local to global competitorson the beer market

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Brewing the recipe for beer brand equity

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Drivers of value in the beer market : comparing an imported and a national brand

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Beer, brewing, and business history

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Compañía Cervecera de Nicaragua case studies (A) and (B) : branding and adaptive management

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The strategy of global branding and brand equity

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