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Markenführung
Brand management
12
Consumer behaviour
11
Konsumentenverhalten
11
Marketing
11
Theorie
11
Theory
11
Österreich
11
Beziehungsmarketing
9
Marketingmanagement
9
Relationship marketing
9
Marketing management
8
Brand image
6
Deutschland
6
Germany
6
Markenimage
6
Social Web
6
Social web
6
Austria
5
Brand
5
Dienstleistung
5
Markenartikel
5
Stakeholder
5
Absatzpolitik
4
Dienstleistungsmarketing
4
Internationales Marketing
4
Luxury goods
4
Luxusgüter
4
Marktforschung
4
Services marketing
4
Werbung
4
Customer integration
3
Firm performance
3
Innovation
3
Innovation management
3
Innovationsmanagement
3
Kundenintegration
3
Management
3
Strategic management
3
Strategisches Management
3
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English
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German
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Mühlbacher, Hans
12
Wallpach, Sylvia von
3
Bertschy, Marjorie
2
Desbordes, Michel
2
Grohs, Reinhard
2
Koll, Oliver
2
Dinh, Estelle
1
Engl, Christian
1
Gavard-Perret, Marie-Laure
1
Hemetsberger, Andrea
1
Kastanakis, Minas
1
Kauppinen-Räisänen, Hannele
1
Raeis, Karine
1
Raies, Karine
1
Raïes, Karine
1
Taishoff, Marika
1
Torchia, Mariaterasa
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Voyer, Benjamin G.
1
Wider, Serena
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Journal of business research : JBR
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European Sport management quarterly : ESMQ
1
European management journal
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Management von Universitäten : zwischen Tradition und (Post-)Moderne
1
The journal of brand management : an international journal
1
Werteorientierte Unternehmensführung in Theorie und Praxis ; Bd. 2
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ECONIS (ZBW)
12
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1
Die Führung einer Fakultät als Marke
Mühlbacher, Hans
- In:
Management von Universitäten : zwischen Tradition und …
,
(pp. 85-97)
.
2006
Persistent link: https://www.econbiz.de/10003343992
Saved in:
2
Drivers of brand strength : configural paths to strong cognitive brand equity
Mühlbacher, Hans
;
Raies, Karine
;
Grohs, Reinhard
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2774-2780
Persistent link: https://www.econbiz.de/10011506881
Saved in:
3
One pie, many recipes : alternative paths to high brand strength
Grohs, Reinhard
;
Raeis, Karine
;
Koll, Oliver
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2244-2251
Persistent link: https://www.econbiz.de/10011472212
Saved in:
4
Co-creating stakeholder and brand identities : introduction to the special section
Wallpach, Sylvia von
;
Voyer, Benjamin G.
;
Kastanakis, Minas
- In:
Journal of business research : JBR
70
(
2017
),
pp. 395-398
Persistent link: https://www.econbiz.de/10011620548
Saved in:
5
Brand management : unveiling the delusion of control
Wider, Serena
;
Wallpach, Sylvia von
;
Mühlbacher, Hans
- In:
European management journal
36
(
2018
)
3
,
pp. 301-305
Persistent link: https://www.econbiz.de/10011873658
Saved in:
6
Consumption community commitment : newbies' and longstanding members' brand engagement and loyalty
Raïes, Karine
;
Mühlbacher, Hans
;
Gavard-Perret, …
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2634-2644
Persistent link: https://www.econbiz.de/10011399640
Saved in:
7
Wenn Markenwerte das Organisationsgeschehen leiten
Mühlbacher, Hans
;
Wallpach, Sylvia von
-
2007
Persistent link: https://www.econbiz.de/10003598142
Saved in:
8
Marken als soziale Repräsentationen
Mühlbacher, Hans
;
Engl, Christian
;
Hemetsberger, Andrea
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 313-327)
.
2008
Persistent link: https://www.econbiz.de/10003588701
Saved in:
9
Esports extension of a football brand : stakeholder co-creation in action?
Bertschy, Marjorie
;
Mühlbacher, Hans
;
Desbordes, Michel
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012256469
Saved in:
10
Exploring consumers' subjective shopping experiences in directly operated luxury brand stores
Kauppinen-Räisänen, Hannele
;
Mühlbacher, Hans
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012305873
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