Brand management : unveiling the delusion of control
Year of publication: |
June 2018
|
---|---|
Authors: | Wider, Serena ; Wallpach, Sylvia von ; Mühlbacher, Hans |
Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 36.2018, 3, p. 301-305
|
Subject: | Brand | Process | European philosophy | Rhizome | Management | Control delusion | Markenartikel | Philosophie | Philosophy | Kontrolle | Control | Markenführung | Brand management |
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