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Markenführung
Brand image
11,047
Markenimage
10,930
Arbeitskräfte
9,675
Workforce
8,892
Consumer behaviour
7,680
Konsumentenverhalten
7,615
Brand management
7,600
Kreativität
7,400
Creativity
7,253
Corporate reputation
4,956
Firmenimage
4,873
Behaviour
4,789
Verhalten
4,750
Brand
3,360
Markenartikel
3,328
Deutschland
3,039
Innovation
2,731
Arbeitnehmer
2,445
Germany
2,412
Relationship marketing
2,290
Theorie
2,289
Beziehungsmarketing
2,282
Theory
2,242
USA
2,200
United States
2,003
Kultursektor
1,940
Cultural sector
1,920
Arbeitszufriedenheit
1,710
Job satisfaction
1,693
Innovationsmanagement
1,626
Personalmanagement
1,543
Human Resource Management
1,534
Reputation
1,527
Arbeitsverhalten
1,498
Innovation management
1,496
Work behaviour
1,490
Social Web
1,417
Social web
1,417
Corporate social responsibility
1,387
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Undetermined
3,751
Free
1,189
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Article
6,176
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1,380
Journal
2
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Article in journal
5,624
Aufsatz in Zeitschrift
5,624
Aufsatz im Buch
516
Book section
516
Hochschulschrift
190
Graue Literatur
138
Non-commercial literature
138
Thesis
133
Working Paper
111
Arbeitspapier
110
Case study
74
Fallstudie
74
Collection of articles of several authors
64
Sammelwerk
64
Conference paper
56
Konferenzbeitrag
56
Reprint
42
Aufsatzsammlung
36
Konferenzschrift
13
Lehrbuch
9
Conference proceedings
7
Fallstudiensammlung
7
Guidebook
7
Ratgeber
7
Handbook
6
Handbuch
6
Textbook
6
Interview
4
Bibliografie
3
Festschrift
3
Bibliografie enthalten
2
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2
Collection of articles written by one author
2
Glossar enthalten
2
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2
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2
Sammlung
2
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2
Übersichtsarbeit
2
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1
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English
6,980
German
577
French
4
Polish
4
Valencian
1
Russian
1
Spanish
1
Serbian
1
Swedish
1
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Author
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Burmann, Christoph
60
Melewar, T. C.
36
Keller, Kevin Lane
28
Balmer, John M. T.
27
Loureiro, Sandra Maria Correia
27
Baumgarth, Carsten
26
Bang, Nguyen
24
De Chernatony, Leslie
22
Phau, Ian
22
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Esch, Franz-Rudolf
19
Foroudi, Pantea
19
Japutra, Arnold
19
Sarkar, Abhigyan
18
Bruhn, Manfred
17
Gupta, Suraksha
16
MacInnis, Deborah J.
16
Christodoulides, George
15
Ekinci, Yuksel
15
Han, Heesup
15
Khan, Imran
15
Romaniuk, Jenni
15
Swoboda, Bernhard
15
King, Ceridwyn
14
Merrilees, Bill
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Schade, Michael
14
Kumar, Vikas
13
Piehler, Rico
13
Rahman, Zillur
13
Sattler, Henrik
13
Schmidt, Holger J.
13
Veloutsou, Cleopatra
13
Grohmann, Bianca
12
Huber, Frank
12
Kaufmann, Hans Rüdiger
12
Shimul, Anwar Sadat
12
Sreejesh, S.
12
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Springer Fachmedien Wiesbaden
23
Haufe-Lexware GmbH & Co. KG
4
NetLibrary, Inc
4
National Bureau of Economic Research
3
Fachhochschule Reutlingen / European School of Business
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Universität Hannover / Institut für Marketing & Management
2
Universität Trier
2
Verlag Dr. Kovač
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
American Marketing Association
1
Books on Demand GmbH <Norderstedt>
1
Brandsboard e.V.
1
Campus Verlag
1
Chambre de commerce et d'industrie de Paris
1
Chartered Institute of Marketing
1
EBS Business School
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Friedrich-Schiller-Universität Jena
1
Goethe-Universität Frankfurt am Main
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Kogan Page Ltd. <London>
1
Leuphana Universität Lüneburg
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
New Business Verlag GmbH & Co. KG
1
Pearson Studium
1
RWTH Aachen
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Taylor and Francis.
1
Tectum Verlag
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
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Published in...
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Journal of business research : JBR
363
The journal of brand management : an international journal
311
The journal of product & brand management
286
Journal of retailing and consumer services
165
European journal of marketing : EJM
84
Psychology & marketing
73
Asia Pacific journal of marketing and logistics
71
Journal of marketing communications
68
Marketing intelligence & planning
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
International journal of hospitality management
61
SpringerLink / Bücher
61
Journal of strategic marketing
60
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of international consumer marketing
50
Journal of the Academy of Marketing Science
48
Marketing letters : a journal of research in marketing
47
Cogent business & management
45
The IUP journal of brand management : IJBRM
45
Journal of promotion management : innovations in planning and applied research
44
International journal of internet marketing and advertising : IJIMA
43
Journal of global marketing
42
Journal of marketing
42
The journal of consumer marketing
42
International marketing review
41
International journal of consumer studies
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Tourism management : research, policies, practice
40
Journal of marketing management : MM
38
European journal of marketing
37
Journal of promotion management : JPM
37
Journal of travel and tourism marketing
34
International journal of advertising : the review of marketing communications
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
33
Journal of Islamic marketing
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Qualitative market research : an international journal
30
Journal of fashion marketing and management
29
Global business review
28
International journal of contemporary hospitality management
28
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Source
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ECONIS (ZBW)
7,554
EconStor
3
USB Cologne (EcoSocSci)
1
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1
The art of branding : lessons from visual artists
Rodner, Victoria L.
;
Kerrigan, Finola
- In:
Arts marketing : an international journal ; AM
4
(
2014
)
1/2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10010431477
Saved in:
2
Markendifferenzierung durch Mitarbeiterverhalten
Wentzel, Daniel
;
Groeger, Lars
- In:
Markendifferenzierung : innovative Konzepte zur …
,
(pp. 77-93)
.
2011
Persistent link: https://www.econbiz.de/10008698899
Saved in:
3
Innengerichtete, identitätsbasierte Führung von Dienstleistungsmarken
Burmann, Christoph
;
Maloney, Philip
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 191-212)
.
2008
Persistent link: https://www.econbiz.de/10003677243
Saved in:
4
Innengerichtete, identitätsbasierte Führung von Dienstleistungsmarken
Burmann, Christoph
;
Maloney, Philip
-
2007
Persistent link: https://www.econbiz.de/10009665210
Saved in:
5
Kreativität als Bestandteil der Markenidentität : ein verhaltenstheoretischer Ansatz zur Analyse der Mitarbeiterkreativität
Kästner, Evelyn
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003866182
Saved in:
6
Kreativität als Bestandteil der Markenidentität : Ein verhaltenstheoretischer Ansatz zur Analyse der Mitarbeiterkreativität
Kästner, Evelyn
-
2009
Mitarbeiterkreativität als Herausforderung für die Markenführung -- Marken- und kreativitätstheoretische Grundlagen -- Empirische Erhebung der Mitarbeiterkreativität und ihrer Einflussfaktoren im Arbeitsumfeld -- Zusammenfassung und Ausblick.
Persistent link: https://www.econbiz.de/10014015023
Saved in:
7
The second city is first in creative entrepreneurship
Bogdan, Joe
;
Ravanas, Philippe
- In:
International journal of arts management
17
(
2015
)
3
,
pp. 80-89
Persistent link: https://www.econbiz.de/10011372387
Saved in:
8
The inter-generational arts branding of the Star Wars saga : may the myth be with you!
Patsiaouras, Georgios
- In:
Arts and the market : AAM
12
(
2022
)
1
,
pp. 84-101
Persistent link: https://www.econbiz.de/10012879089
Saved in:
9
The before and after : audience perceptions of brand dimensions of cultural products
Polegato, Rosemary
;
Bjerke, Rune
;
Ind, Nicholas
- In:
Journal of euromarketing
22
(
2013
)
1/2
,
pp. 24-35
Persistent link: https://www.econbiz.de/10010127917
Saved in:
10
Branding cultural products in international markets : a study of Hollywood movies in China
Gao, Weihe
;
Ji, Li
;
Liu, Yong
;
Sun, Qi
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 86-105
Persistent link: https://www.econbiz.de/10012214920
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