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Modeling the impact of parasocial interactions with media characters on brand placement effects
Schramm, Holger; Knoll, Johannes - In: Journal of promotion management : JPM 21 (2015) 5, pp. 548-565
Persistent link: https://www.econbiz.de/10011433545
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The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul; Inoue, Yuhei - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 4, pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
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E-tail brand experience's influence on e-brand trust and e-brand loyalty : the moderating role of gender
Khan, Imran; Rahman, Zillur - In: International journal of retail & distribution management 44 (2016) 6, pp. 588-606
Persistent link: https://www.econbiz.de/10011602467
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The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun; Brown, Mark; Pope, Nigel - In: Journal of marketing communications 25 (2019) 3, pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
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Brand communities and self-concept congruency in the case of a music festival
Klára, Kazár - In: Tourism and hospitality research : THR 20 (2020) 2, pp. 157-169
Persistent link: https://www.econbiz.de/10012213248
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Modelling the effects of brand placements in movies : an investigative study of event type and placement type
Chavadi, Chandan Andanesh; Menon, Sindhu R.; Sirothiya, … - In: Vision : the journal of business perspective 23 (2019) 1, pp. 31-43
Persistent link: https://www.econbiz.de/10012161361
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Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.; Hambrick, Marion E.; Greenwell, T. … - In: International journal of sport management and marketing … 19 (2019) 5/6, pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
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Music and its multitude of meanings : exploring what makes brand placements in music videos authentic
Burkhalter, Janée N.; Curasi, Carolyn Folkman; … - In: The journal of brand management : an international journal 24 (2017) 2, pp. 140-160
Persistent link: https://www.econbiz.de/10011724563
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How gamers process in-game brand placements under different game-involvement conditions
Vashisht, Devika - In: Management research review 40 (2017) 4, pp. 471-490
Persistent link: https://www.econbiz.de/10011707377
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Investigating the different congruence effects on sports sponsor brand equity
Wang, Michael Chih-Hung - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 196-211
Persistent link: https://www.econbiz.de/10011709619